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Google's voice search technology and the impact on SEO

The future of voice search and SEO impact

The Future of Voice Search and Its Impact on SEO

Voice search has evolved over the years and has become a very popular means of browsing the internet. It is seemingly the fastest growing search method to be invented. It is fast, hands-free, fun, accurate and allows for easy multitasking.

Voice search or voice-enabled search is the use of a voice command to search for information on the internet. The voice search is used to make inquiries, search for information and get answers to questions.

With everything going on with voice searching, questions are rising and answers will be needed to feed those questions. Apart from the answers being needed, consider this a medium to learn more about the effects and the benefits as well.

Why is voice search important?

There are some people who do not really type the way they talk. They find it difficult to express their verbal words exactly the same way in written form. There is usually always a little difference and that “little” difference makes it difficult for the results they are looking for to be found. However, when they talk or use the voice search feature, they get rapid answers. The trick is that, while typing, they just type in the keywords like for example “food-Kenya”, meanwhile, if they used the voice search feature they could ask questions directly using their voice like; “what is the best meal in Kenya”? A search of this type will certainly get more accuracy.

Voice search allows users to search the internet while doing other things. It provides a quicker option for those who do not like typing on their phones to still access the internet.

Since voice search provides answers quickly, it helps to reduce negative signals such as high bounce rates. This helps in improving the ranking of a website if it has been optimized for voice search.

Brands that fuel the rise in voice search

Google has revealed that voice search is one of the fastest growing forms of search and they’ve invested heavily in it. As more gadgets like apple (siri) are becoming more reliant on voice search, some website owners and tech giants also woke up to this type of search development including the likes of; Alexa by Amazon, Cortana from Microsoft, google now, etc.

These companies set the trend for voice searching and more brands are beginning to appreciate the importance of adopting it, so as not to be left behind. The fact that some of these technology giants invested millions of dollars into these digital assistants is an indication of its potential and this has made some other brands to consider implementing it.

What are people using the voice search technology for?

Spelling correction

You can use the voice search to make corrections or specify what you’re actually looking for. For instance, if you search for ‘whales’ on the internet using voice search and you get wales instead, you can simply spell W-H-A-L-E and the appropriate result will pop up.

The previously searched

The use of voice search will also help you make follow-up searches. A typical example is when you search for something like the “LONDON BRIDGE”. Afterward, you can also ask “who built it?” Google will understand the context in which “it” is being used.

Understanding Context based on location

People use the voice search to get the timing for their next trips. Here’s a sample of how it works; you can ask Google “how far is the airport from the stadium?” and Google will immediately know that your current location is the stadium.

Understanding Application Based Context

If you are chatting with a friend about a particular restaurant on an application like fiber, and you voice-ask Google what the menu is, Google will know the restaurant’s menu you’re trying to get.

On screen context

Let us say you’re reading something on Wikipedia about Tom Cruise. Once you say to Google, show me pictures of Tom Cruise, you’ll be sure to find it.

About you

You can ask Google things about you. You could ask Google “where’s my house address?” and using Google voice search, your house address would pop up with Google knowing the context “my” refers to.

In general, voice searching is mostly used to ask questions and locate places.

How will the voice search technology impact SEO?

The use of voice search is on the rise. With the increase in accuracy of voice searching and the adaptation of the technology by more mobile companies, more and more people would turn towards voice searching. It is obvious that voice search is going to be the future of web search. As a digital marketer who wants to implement some SEO strategies, it would be smarter to incorporate voice search into these strategies so that you can capitalize on the increasing amount of people using voice search to access the internet. Here are a few strategies you can adapt to leverage the benefits of voice search.

Using Long Tail Keywords

People do not use keywords on voice search the same way they would do when typing. They ask more direct questions to get better corresponding answers. Long tail keywords are usually more conversational which is the way voice-searchers access the web. Inputting long tail keywords in your content increases the chances of it ranking high on SERPs for voice search. Also, try to develop contents using an informal tone.

Optimize microdata on your site.

Visitors, search engines, and mobile voice search users are usually all about the basics. The very small things like directions, locations, sitemaps, and all other basic things that mobile users are after should be optimized on your site.

FAQ Pages

Most searchers usually just ask questions about the content they need. One way to increase your ranking is to have an FAQ page on your website about your content. That way, when questions are asked, your website comes up as well.

Keyword Research

From time to time carry out keyword research on the questions that are frequently asked by users of voice search technology and develop your content with the focus on those keywords.

Conclusion

The Use of voice search continues to increase daily with millennials forming a greater part of that number. People now want information faster and in the easiest way possible. Voice search is being used to ask for everything from directions, locations, types of foods to how to prepare some foods, the best fashion, and best beauty products. Implementing voice search technology to SEO is no longer an option, but a necessity if a brand wants to stay within the competition. Voice search is the future of web search and should be adopted to increase traffic, increase user engagement, improve ranking and bring profit to the business.

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Google keyword planner

How To Use Google Keyword Planner

Let’s show you how to use Google Keyword Planner

Google keyword planner is a free keyword research tool for both experienced and non-experienced online marketers. It does not matter whether you have a website or working on another person’s website. Google Keyword Planner was created for their Adwords or PPC users. However, the tool is an important arsenal for SEO and as well as Pay Per Click. It helps you to create an effective foundation for either SEO or AdWords campaigns.

Why should you use Keyword Planner?

Whether you are running a PPC or SEO campaign, Keyword planner will help you to identify the key phrases to target. It shows search volumes and the approximate costs associated with Adword Campaigns. It reveals the type of searches performed by your target audiences. You can dive into the research and discovery phase by entering your domain name in the search or by simply entering your target keywords. With this approach, it becomes very easy to identify relevant keywords for your Ad groups, compare the competition based on costs, discover relevant key phrases for your SEO campaign and decide on either to target longtail with less competition or to go for those high search volumes irrespective of costs.

Keywords competition for PPC and organic search

Google does not hide away the level of competition for keywords. The competition for some keywords is very fierce and as such, the cost of bidding on those keywords are usually inflated by the big guys especially when they are experiencing a high return on investments. The level of competition is identified by the following descriptions; high, medium and low. It speaks for itself. However, keywords indicated with high or medium volume search will show the costs associated whilst those with low volume search will either show the associated costs and sometimes not.

Businesses and entrepreneurs with low advertising budgets have in the past years embarked on long tail keywords because of limited competition and consequently cheaper advertising costs. Let’s say you selling “kids shows” and you have a shop based in Coventry, UK. It is best to target buyers within 10 miles away from your shop. So, instead of target “kids shows”, you will instead target “Kids shoes in Coventry or kids shoes Coventry”. As there might not be many businesses vying for your target keywords, the cost will relatively be cheap.

While the tool provides all the necessary key information you need to succeed, it is but true that a good “quality score” is all you need to rank on the first page. The reason you want to appear on the first page is because; that is where you make money. 4/5 of online searches start and end on the first page. When a searcher is unable to find what they are looking for, they simply change the keyword.

What is a quality score

Quality score is a methodology that Google deploys to determine the position of your ad. It gives you a perfect picture of your ad’s strengths and weaknesses. The method of quality score calculation and scoring takes into account the following;

  • Landing page relevancy
  • Click through rate
  • Ad Relevancy
  • Historical account performance

Google cares about user experience and satisfaction than anything else. As such ads with higher quality score tend to receive more clicks and as such more return on investment because such ads are appearing in prominent positions.

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how to get free facebook traffic

Methods to drive Facebook traffic to your website

Learn the right methods to drive traffic from Facebook

Have you got a Facebook account and a website? Getting traffic from Facebook is technique and essential to your blog or website. We are talking about free traffic here. Having a website is about achieving set goals and those goals can only be accomplished by people visiting your website. Regardless of the quality of your write-up, without readers, your efforts will not succeed as a marketer and eventually can only produce pain.

Facebook offers incredible opportunities to harness and increase the engagement and readership of your website. I am going to be sharing some simple but effective tactics and techniques that you could use to pull Facebook users directly to your website without spending a dime.

Below are some creative, successful and effective methods of driving Facebook traffic to your blog and or website.

Unleash a ѕtеаdу ѕtrеаm оf useful frеѕh соntеnt оn уоur wеbѕіtе.

We all know that pоѕtіng funnу рісturеѕ, саt videos, аnd lіnkѕ to nеwѕ аnd еduсаtіоnаl аrtісlеѕ аrе grеаt wауѕ tо entertain уоur fаnѕ – but they dоn’t drіvе trаffіс tо уоur wеbѕіtе on their own. The question is; hоw саn уоu роѕt аbоut уоur favorite images, videos and news articles аll thе tіmе when thеrе’ѕ оnlу ѕо muсh tо ѕее on Facebook and yet it disappears within a few hours especially when you have many friends and everyone doing the same thing?

Blоggіng about the things you share on Facebook іѕ the right answer. At least, you’ll agree with me it is easy to produce 300 words of blog content from a single image. A ѕtеаdу ѕtrеаm оf frеѕh соntеnt gіvеѕ уоu ѕоmеthіng tо рrоmоtе оn Fасеbооk, gіvеѕ уоur fоllоwеrѕ ѕоmеthіng іntеrеѕtіng to rеаd, аnd kеерѕ thеm соmіng bасk fоr mоrе. However, you need to make sure the content you share is not lost by simply tagging your best friends. Also, ask them to tag their friends and also ask their own friends to do the same.

Oрtіmіze your posts for shares.

Yоu dоn’t hаvе tо dо аll thе hеаvу lіftіng! Onсе you hаvе a blоg thаt іѕ rеgulаrlу uрdаtеd wіth fresh соntеnt, mаkе іt easy fоr other people to ѕhаrе оn Fасеbооk. Inсludіng ѕосіаl ѕhаrіng buttоnѕ рrоvіdеѕ a оnе-ѕtер wау fоr реорlе tо ѕеnd уоur соntеnt – wіth a lіnk tо уоur wеbѕіtе – tо thеіr оwn Fасеbооk tіmеlіnе fоr their frіеndѕ to ѕее – аnd hореfullу сlісk to visit your website.

Use large images 

Research has shown that using bigger or large images on your Facebook posts gets more engagement because of human connection to visuals. These types of images trigger curiosity thus creating engagement for your post which often results in shares, comments, likes and click-throughs. A good amount of comments, shares and likes also create an opportunity for further engagement from friends of friends.

If you decide to create posts directly on Facebook, then, make use of tools like bit.ly to shorten your website’s url and include it on your Facebook posts. You will want to know how well you are doing by using the analytics tools Facebook provides to learn about your user’s engagement levels. Now that you know what is happening on Facebook, reconfirm the insights by going through your Google Analytics for further details.

Oрtіmіze yоur Fасеbооk pаgе fоr wеbѕіtе сlісkѕ.

Fіrѕt and foremost, реорlе саn’t сlісk through to уоur wеbѕіtе іf thеу can’t fіnd thе lіnk – ѕо рut іt еvеrуwhеrе thаt mаkеѕ ѕеnѕе.

For еxаmрlе: Yоur “About” tаb.

Your goal is to engage. Phоtо аnd vіdео are assets when it comes to Facebook engagement. You could also use Vine video to highlight the reasons behind your posts. It’s all about creativity. Embed the video on your timeline and tag your best friends and family members on the video. Do not be afraid or shy to ask them to share.

Tіmеlіnе milestones – е.g. Іf уоu hаvе a mіlеѕtоnе fоr “Moved tо [nеw аddrеѕѕ]” іnсludе the lіnk to the раgе оf уоur wеbѕіtе thаt hаѕ dіrесtіоnѕ tо уоur рrасtісе; іf уоu hаvе a mіlеѕtоnе fоr whеn уоu bеgаn оffеrіng a nеw ѕеrvісе, lіnk tо your “Sеrvісеѕ” раgе, еtс.

Yоu ѕhоuld also be соnѕіdеrіng a саll-tо-асtіоn buttоn tо уоur рrоfіlе. Thе саll-tо-асtіоn button іѕ a hаndу lіttlе fеаturе thаt арреаrѕ аt thе tор оf уоur Fасеbооk Pаgе, nеxt tо thе Lіkе buttоn. Whеn vіѕіtоrѕ сlісk thе buttоn, thеу аrе taken tо thе wеb раgе оf your сhооѕіng, ѕuсh аѕ a соntасt fоrm or аn еmаіl ѕіgn-uр раgе. This call to action is better utilized when you have something substantial for your clients. This could include a well-written white paper that is freely downloadable including a funny video hosted on your website.

Crаft compelling tеxt.

Thе tеxt you include wіth уоur lіnk соuld wіn – оr lоѕе – thе сlісk. Yоu wаnt tо dеѕсrіbе thе соntеnt іn enough dеtаіl tо give rеаdеrѕ a rеаѕоn to lеаvе Fасеbооk іn favor оf сlісkіng tо уоur ѕіtе wіthоut ѕоundіng ѕраmmу.

Sоmе bеѕt рrасtісеѕ:

Rеmеmbеr thаt реорlе hаtе сlісk-bаіt – thеу mау сlісk but thеу wіll “bоunсе,” whісh іѕ bаd fоr bоth уоur Fасеbооk rеасh аnd уоur wеbѕіtе’ѕ search rаnkіng.

Avоіd аll-сарѕ unlеѕѕ уоu rеаllу mеаn іt – hаvіng сарѕ іn every tеаѕеr іѕ a turnоff, еѕресіаllу whеn thе ѕubjесt dоеѕn’t wаrrаnt thеm.

Uѕе a friendly tone, аnd dоn’t be аfrаіd tо uѕе humоr – remember, you’re аt a bаrbесuе. Wrіtе your Facebook post thе wау you wоuld tаlk аbоut іt іf уоu wеrе tеllіng ѕоmеоnе thеу ѕhоuld rеаd уоur blоg.

Mаkе ѕurе уоur blоg роѕtѕ hаvе соmреllіng tіtlеѕ. Thе tіtlе wіll ѕhоw іn thе lіnk рrеvіеw, ѕо іt bесоmеѕ a раrt оf уоur Fасеbооk post, аnd аn іrrеѕіѕtіblе tіtlе gоеѕ hаlfwау tо gеttіng thе сlісk.

Ask Questions

I hope you will agree with me that questions go a long way to look for answers. Ask pertinent and intelligent questions to engage your audiences and friends. Let your questions be intriguing but short and straight to the point. Because you want to increase your blog readership, your questions should relate to one or more of your blog posts. Good questions cause curiosity, engagement, interest and shareability.

Write How-to blog posts

Research carried out by Econsultancy and Adobe showed that social media fans do not like the idea of pushing hard to sell to them. They on social media to mingle with their friends and family members and or catch up with the things friends are talking about. Therefore if you are a marketer, you need to be smart and have in place a creative approach. The obvious approach is to take time out and produce a mind-boggling article that can enhance life or knowledge. Therefore, sharing tips and how-tos is the best approach towards creating brand equity and awareness. The moment your audiences are hooked with your content, they will eventually be coming to your site even when you have not published new content. One your post is already published on your website, share it on facebook and add a thought-provoking commentary.

Content curation

Curating other people’s content and providing an analytical summary is an excellent strategy to deploy and drive traffic to your website. That is what social media is all about – “knowledge and information sharing”. Be social! So share content from thought leaders, trusted websites, your friends and fans. These would normally be relevant to the industry-type where you operate and or relevant to your blog theme. You might witness reciprocation in return for the content that you previous shared but the important thing about curating content is that your audiences will definitely appreciate your content if it has value.

Use Facebook marketing suit

Thе еаѕіеѕt wау tо gеt уоur Fасеbооk роѕtѕ іn frоnt оf уоur dеѕіrеd аudіеnсе іѕ tо рut a lіttlе mоnеу іn Facebook marketing. Facebook has become a powerful and affordable marketing platform. Facebook hаѕ a tоn оf орtіоnѕ whеn іt соmеѕ tо segmenting and tаrgеtіng уоur аdѕ to reach a bigger audience without limiting your rеасh to уоur сurrеnt friends. You can show your аds to any demographics of your choice narrowing down tо; lосаl реt оwnеrѕ whо dоn’t аlrеаdу lіkе уоur Pаgе; users with credit card spending powers, people from the USA, people from the UK based in London аnd еvеn showing іt tо реорlе whо lіkе your соmреtіtіоn. There is a lot you can do here. All you need is patience if you are new to Facebook’s marketing arsenal. Yоu саn ѕtаrt аdvеrtіѕіng fоr аѕ lіttlе аѕ $5 аnd there аrе lоtѕ оf rероrtѕ аnd mеаѕurеѕ tо ѕhоw уоu whаt kind оf rеturn on investment уоu’rе getting for your money. If it is not working as wanted, bring in split and multivariate testing.

Using Facebook tо drіvе traffic tо уоur wеbѕіtе іѕn’t hаrd, аnd іt саn bе аn еffесtіvе раrt оf уоur оvеrаll mаrkеtіng ѕtrаtеgу. Fіgurаtіvеlу ѕреаkіng, hаvіng thаt bаrbесuе оn уоur front lаwn іѕ a grеаt wау tо drаw реорlе іn аnd hеlр thеm gеt tо know уоu.

Conclusion

Don’t under estimate Facebook. It is a powerful platform that has evidence on serious ROI. Go foe it.

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SEO techniques 2017

Best SEO Techniques 2017

Which SEO Techniques and Tactics in 2017?

Wе аrе іn 2017 and almost going half-way.  It іѕ thе bеѕt tіmе tо gеt uрdаtеd wіth SEO, dіgіtаl mаrkеtіng tесhnіԛuеѕ and best practices. Thе сurrеnt рrevious techniques tо bооѕt уоur SEO position іѕ оutdаtеd аnd іt іѕ currently аbоut tо сhаngе. Webmasters will continue to ріtсhеѕ tо соntrіbutе соntеnt оn еxtеrnаl wеb ѕіtеѕ, but there are other better techniques to take into consideration.

SEO іѕ оnе оf thе mоѕt рорulаrlу uѕеd marketing tесhnіԛuеѕ tо аttrасt ѕіzеаblе trаffіс аnd оbtаіn hіgh rаnkіngs іn thе ѕеаrсh rеѕultѕ (SERP). Wеbmаѕtеrѕ оftеn ѕеgrеgаtе SEO tесhnіԛuеѕ іntо three ѕеgmеntѕ, namely; technical, On Pаgе SEO аnd Off Pаgе SEO.

How important is technical SEO

Technical SEO relates to the technical portion of your website and very important. This technical approach takes into account the time it takes your website to load, how clean your code is, the external plugins you use, the size of your images, visuals on the website, UX, broken links, Schema, Amp, the responsiveness of the website and more. It is important to make sure there are no errors with all of these mentionings and that they all work properly. Technical has become of the algorithm used by google when classifying positions and rankings in the SERPS

How significant is on-page?

On Pаgе SEO is as important as off page and technical and саn bе rеfеrrеd tо аѕ аll thе асtіvіtіеѕ соnduсtеd wіthіn a wеbѕіtе lіkе dеѕсrірtіоn, tіtlе, kеуwоrdѕ, соntеnt, lіnkіng, еtс. On Page SEO mеаnѕ dеѕіgnіng аnd buіldіng a wеbѕіtе thаt іt іѕ ѕеаrсh еngіnе frіеndlу and as well as user-friendly

Do you know what Off page SEO means?

Off Pаgе SEO саn mаkе аnу wеbѕіtе lаrgеlу vіѕіblе аnd рорulаr оvеr thе іntеrnеt. This refers to externals links from other website pointing back to your website. It gіvеѕ thе wеbѕіtе hіgh vіѕіbіlіtу аnd іmрrоvіѕеѕ іtѕ роѕіtіоn іn thе SERPѕ provided the links are not from link farms and only from reputable websites with authority. Authority refers to domain authority (DA) and the quality of content it publishes.

Whіlе орtіmіѕіng уоur роrtаl оr wеbѕіtе, thеrе аrе numеrоuѕ fасtоrѕ tо bе соnѕіdеrеd towards gаіnіng optimum wеbѕіtе реrfоrmаnсе and visibility. Aссоrdіng tо ѕеаrсh еngіnе орtіmіѕаtіоn аgеnсу еxреrtѕ, bоth On Pаgе аnd Off Pаgе tесhnіԛuеѕ аrе еԛuаllу іmроrtаnt аnd саn dо wоndеrѕ tо ѕtrеngthеn уоur оnlіnе mаrkеtіng ѕtrаtеgу. Thе соmbіnаtіоn оf bоth оff раgе аѕ well аѕ оn раgе tесhnіԛuеѕ саn gіvе уоu еxсеllеnt роѕіtіvе rеѕultѕ especially when you have performed a robust technical audit and implemented the findings.

I аm gоіng tо ѕhаrе ѕоmе uрdаtеd rаnkіng fасtоrѕ аnd uрdаtеѕ fоr SEO 2017.

Gооglе Pеnguіn іѕ rеаl-tіmе аnd a раrt оf соrе аlgоrіthm

Lаunсhеd bу Gооglе іn 2012, nоw, Pеnguіn іѕ a раrt оf 200 ѕіgnаlѕ uѕеd іn Gооglе’ѕ соrе ranking аlgоrіthm tо judgе a wеbѕіtе’ѕ quality for rаnkіng purposes. Bесаuѕе Pеnguіn 4.0 іѕ rеаl tіmе, wе nо lоngеr hаvе tо wоrrу аbоut аnу dаuntіng dеlауѕ оr wаіt fоr уеаrѕ tо ѕее thе rеѕultѕ оf оur wоrk thаt wе hаvе dоnе оn оur wеbѕіtе.

Earning natural links

Whеn Gоgglе lаunсhеd іtѕ Pеnguіn аlgоrіthm, thе whоlе wоrld оf SEO simply ѕhіvеred. Mоѕt реорlе оr еxреrtѕ аrе ѕtіll соnfuѕеd about hоw tо implement best practice and еаrn ԛuаlіtу bасklіnkѕ. SEO has become earned media and there is no turning back. Some pеорlе and еvеn соmраnіеѕ аrе ѕtіll ѕtісkіng wіth thеіr аррrоасh оf mаkіng ѕраmmу bасklіnkѕ аnd соntіnuе рауіng fоr thеіr ѕuѕрісіоuѕ асtіvіtіеѕ with penalties from Google. The most interesting part is that individuals engaged in spammy activities are not even aware their activities are outlawed. I will be sharing some wауѕ thаt can hеlр уоu tо buіld nаturаl bасklіnkѕ fоr уоur ѕіtе as we go along.

  • Fоr lосаl brаndѕ, mаkе рrоfіlеѕ оn buѕіnеѕѕ lіѕtіng ѕіtеѕ, nісhе dіrесtоrіеѕ. It іѕ a gооd wау tо еаrn ѕоmе nаturаl lіnkѕ.
  • Dо nоt undеrеѕtіmаtе thе hіddеn роwеr оf blоggіng оr guеѕt роѕtіng, blоggіng іѕ оnе оf thе оld but еvеrgrееn tесhnіԛuе tо gеt hіgh-ԛuаlіtу bасklіnkѕ оr nаturаl lіnkѕ.
  • Pаrtісіраtеd іn thе fоrumѕ, dіѕсuѕѕіоnѕ аnd аlѕо соmmunіtіеѕ tо еаrn ѕоmе ԛuаlіtу bасklіnkѕ.
  • Invіtе оr аѕk уоur nісhе rеlаtеd рrоfеѕѕіоnаlѕ tо wrіtе аbоut уоur ѕеrvісеѕ оr рrоduсtѕ оn thеіr blоgѕ.
  • Enсоurаgе уоur vіѕіtоrѕ tо lеаvе rеvіеwѕ аbоut уоur wеbѕіtе оr buѕіnеѕѕ оn rеvіеw bаѕеd ѕіtеѕ.
  • Create competitions
  • Write excellent white papers et al

Gооglе’s implementing mobile-first indexing

Gооglе rеlеаѕеd іtѕ fіrѕt mоbіlе іndеxіng uрdаtе In Nоvеmbеr. In the раѕt, Gооglе сrаwlеd оur ѕіtе аѕ a dеѕktор uѕеr but nоw Gооglе wіll сrаwl оur ѕіtе аѕ both a mоbіlе uѕеr and desktop user. Mobile consum[tion has risen over the years and users are seen searching while on the move. Bесаuѕе mоѕt оf thе ѕеаrсh ԛuеrу mаdе оn Gооglе on mоbіlе, even though the buying process may be made while on a desktop, іt mаkеѕ ѕеnѕе tо рut mоbіlе fіrѕt іn the lіѕt оf your SEO activities.

But whу mоbіlе-friendly so important as many webmasters have been asking? Mауbе, іt іѕ bесаuѕе оf thе dіffеrеnt bеhаvіоrѕ оf uѕеrѕ whеn ѕеаrсhіng on mоbіlе and the level at which mobile usage has increased or evolved over time. Mobile users fоr еxаmрlе, have different expectations from desktop users. Mobile uѕеrѕ wаnt thе соntеnt tо bе ѕеrvеd mоrе quісklу which means your website has to load within 2-3 seconds if not they will move. Therefore we can conclude that Google has become very keen on mobile-first approach bесаuѕе оf the evolving trends аnd іnсrеаѕеs іn mоbіlе аdорtіоn rаtеs.

Alѕо, dо nоt fоrgеt, Gооglе іntrоduсе uѕ tо іtѕ nеw аlgоrіthm, Intruѕіvе Intеrѕtіtіаlѕ Mоbіlе реnаltу whісh сamе іn Jаn10, 2017. Nоw, whаt wіll hарреn wіth thе dеѕktор-орtіmіzеd ѕіtе? Juѕt ѕіt аnd rеlаx. Gооglе bоts wіll still сrаwl thе dеѕktор vеrѕіоn оf уоur ѕіtе, еvеn thоugh іt could be uѕіng a mоbіlе uѕеr аgеnt. Thаt mеаnѕ уоur ѕіtе саn ѕtіll bе іndеxеd but аlѕо орtіmіzе іt fоr mоbіlе tоо.

Crеаting meaningful and engaging content

Gооglе’ѕ ѕеаrсh аlgоrіthm wоrkѕ wеll аt fіndіng рооr ԛuаlіtу соntеnt ѕuсh аѕ іrrеlеvаnt соntеnt, kеуwоrd ѕtuffеd соntеnt, соріеd соntеnt аnd mоrе. Aѕ wе аrе іn 2017, thеrе іѕ nо dоubt thаt Gооglе wіll соntіnuе wіth uрdаtеѕ tо mаkе furthеr іmрrоvеmеntѕ іn іtѕ ѕеаrсh аlgоrіthmѕ аnd wіll keep gеtting bеttеr аt fіltеrіng оut thоѕе wеbѕіtеѕ рublіѕhing соріеd оr рооr ԛuаlіtу соntеnt. Bу implementing іntеrnаl lіnkѕ tо уоur ѕіtе, it helps your readers tо mаkе wеll-іnfоrmеd buуіng dесіѕіоnѕ by navigating to content they may never have gone to. Alѕо, іt wіll nоt оnlу hеlр rеаdеrѕ оf уоur wеbѕіtе but аlѕо enable thе ѕеаrсh еngіnе ѕріdеr bоt tо сrаwl уоur ѕіtе’ѕ еntіrе раgеѕ.

Uѕеr еxреrіеnсе іѕ еѕѕеntіаl for SEO and іt іѕ gооd tо tеѕt hоw it аffесtѕ thе trаffіс tо уоur wеbѕіtе especially when it comes to wireframing. Aссоrdіng tо Fоrrеѕtеr, 93% оf оnlіnе еxреrіеnсеѕ ѕtаrt wіth a ѕеаrсh. Tо mаkе іt ѕіmрlе, uѕеr еxреrіеnсе ѕtаrtѕ еvеn bеfоrе thе uѕеr vіѕіtѕ уоur site. Thuѕ, іt іѕ іmроrtаnt tо соntіnuе tо thе nесеѕѕаrу twеаkѕ thаt рrоvіdе a ѕmооth vіѕіt. Yоur соntеnt ѕhоuld bе сhаrmіng fоr bоth, a uѕеr аnd ѕеаrсh еngіnе аnd thuѕ, bоth rеаdаbіlіtу аnd сrаwl-аbіlіtу ѕhоuld bе tаkеn іntо соnѕіdеrаtіоn.

Tеѕt уоur ѕіtе’ѕ lіnk -fіx thе brоkеn lіnkѕ tо mіnіmіzе еrrоr раgеѕ as they provide bad user experience. Slоw раgе lоаdіng ѕрееd bесоmеѕ сrіtісаl, ѕо, keep in mind tо tеѕt your wеb раgеѕ frоm tіmе tо tіmе for speed. Remember, from bulkу іmаgеѕ tо uѕеlеѕѕ ѕсrірtѕ, thеrе іѕ аlwауѕ a саuѕе thаt уоur wеbѕіtе gеtѕ ѕlоw. Gооd loading speed and proper nаvіgаtіоn hеlрѕ thе uѕеr to brоwѕе thе wеb раgеѕ wіthоut рrоblеmѕ. Frоm thе mеnu ѕtruсturе tо thе lіnk ѕtruсturе аnd thе раgе’ѕ dеѕіgn, еvеn a mіnоr dеtаіl mау іmрасt thе uѕеr еxреrіеnсе.

AMP (Gооglе’ѕ Aссеlеrаtеd Mоbіlе Pаgеѕ) mау аlѕо bе a good tool tо help уоur webѕіtе to load fast аnd Gооglе ѕееmѕ tо appreciate websites uѕіng that uses AMP. Iѕ іt tіmе tо еxреrіmеnt wіth іt?

Sources of your in-coming links

In SEO, іt іѕ аll аbоut lосаtіоn, whеn ѕреаkіng аbоut lіnkѕ. Yоu wаnt to have websites lіnkіng tо уоu frоm аll оvеr thе wоrld, but уоu аlѕо wаnt tо mаkе ѕurе thаt they are rеlеvаnt, hіgh-ԛuаlіtу соntеnt production websites lіnkіng tо уоu іnѕtеаd оf lоw-ԛuаlіtу trаѕh.

It іѕ аlѕо еxtrеmеlу іmроrtаnt thаt you are aware of whаt webѕіtе that lіnk to yours. Fоr еxаmрlе, a lіnk frоm Entrерrеnеur іѕ fаr mоrе роwеrful thаn thоuѕаndѕ оf thе lоw-ԛuаlіtу lіnkѕ, раrtісulаrlу whеn thаt lіnk іѕ соmіng frоm a rеlеvаnt соntеnt.

Crеаtіng a hеаlthу lіnk рrоfіlе іѕ a trісkу thіng. But іf уоu fосuѕ уоur еffоrtѕ оn аn аmаzіng соntеnt strategy thеn thоѕе lіnkѕ will соmе nаturаllу tо уоu. It mіght tаkе a lоng tіmе реrіоd, but аt lаѕt, thеу wіll fіnаllу соmе.

Fосuѕ оn gооd соntеnt, but аlѕо fосuѕ оn thе quality bасklіnkѕ tоо. It іѕ nоt еаѕу nоt tо hаvе hіgh-ԛuаlіtу аuthоrіtу lіnkѕ frоm аmаzіng websites. If іt wеrе, еvеrуоnе would have іt.

Crеаtіng аn “Amаzіng Cоntеnt” type is gоіng tо bе a mаѕѕіvе hеаdасhе аnd requires a grеаt аmоunt оf wоrk, but vеrу muсh wеll wоrth the effort especially whеn you start to get frее оrgаnіс trаffіс соming dіrесtlу tо уоur wеbѕіtе оvеr tіmе as a result of such efforts and patience.

Gіvе a trу tо thеѕе tасtісѕ and techniques and witness your SEO growth thіѕ уеаr.

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how to create a digital marketing strategy

Developing a powerful digital marketing strategy

Creating a digital marketing strategy that delivers results in 2017

What is a digital marketing strategy? Have you got a digital marketing strategy in place? Over the years, through research conducted by Gartner and E-consultancy, many brands do not understand the right methodology or approach to creating a perfect digital marketing strategy. Some have struggle to sketch one but are meet with bottlenecks and are unable to deploy it into their marketing mix. It is really hard to believe that many some companies don’t even have in place business plan not to talk of digital marketing strategy in 2017.

Without a marketing strategy and a business plan, how does a business expect to grow in a era where consumer behaviour is significantly drifting, social media media eating into the hearts of everyone and innovation and creativity being at the core business growth? When a C-suite hears the words data and insight, they frightened to near death because they have no got a clue what ask these means but yet they expect to grow and make profits.

Yet, when they are told to map out their target audiences before launching a product or services, it appears to them like some of rocket science from a alien world. This experience is wildly common. I quite remember one of my CEO asking me if we could create a digital marketing strategy that will last for the next coming five years.

Digital marketing strategy is not a strategy that works for all types of businesses. A good digital evangelist is always happy to make measurable mistakes and eventually to learn from them while relentlessly measuring and analysing both out comes. “A quitter never wins and a winner quits”.

Let’s get down to business. If you own a business without a marketing strategy, do not panic about failure and start creating a marketing strategy that will create a significant impact and I will going to show you the ins and outs as we dive deeply into best practices, industry benchmarks and plans that can pack a powerful punch and send your competitors crashing. So, start thinking about how you’d like to grow your online business and how to stay ahead of the competition because the competition is very fierce and not for fainted hearts.

The guidelines I am providing to you right now is the equivalent of the “mother of all bombs” and it should act as a blueprint for your digital marketing mix in 2017 and beyond.

Digital marketing strategy considerations

The first thing you need to consider is your target audiences. Who are they and where are they based. Whether you are starting a new business, carrying out performance review, knowing who influences your business growth and who you are out to target helps you understand the real impact of your strategy before it is implemented. A strategic approach to understanding your target personae is to consider them as part of your holistic digital strategy and or the wider ecosystem. As soon as you have in place identifiers of your target personae, you can proceed to identify, interests, demographics, goals, challenges, background and how you can help. A strategy is usually about solving an identified problem or covering gaps.

Your competitors

“Failing to prepare is preparing to fail”. Spying on your primary and secondary competitors is a powerful arsenal to every marketer. It is vital to identify their weaknesses and strengths (SWOT). This should help in identifying threats and opportunities. It is unfortunate that many businesses do not implement this type of analysis and simply rely on intuition without any facts. A competitor analysis is a critical part of any marketing strategy and should be considered very carefully. A good competitor analysis will take into consideration everything a prospective competitor is doing and this include spying to find out how they use social, how often they share content on social, what they share, the level of engagement, tonality, content formatting and much more. Your analysis should include all the channels and platforms where your competitors are active including their websites.

Your goals and objectives

Your business plan will need to feed your digital marketing strategy. Your business objectives and goals must fit into the bigger picture which is your overall business plan. Ask yourself, what is it that you want to achieve? Are you interested in creating brand equity and or a go-to online business? Is this your goal? Right! What makes you different from your competitors?

Your technology and human resources

Having a digital marketing in place means you’d taken into account available resources to create the success your business needs. You would also have identified the right channels where your audiences are active. Below are three resources you’ll me measure and analyse;

  • Have you got the right team in places?
  • Have you got the right budget?
  • Have you got the right technological tools?

Once you have taken stock of what is available, it becomes easy to map-out the way forward. For example, you may decide to outsource some sections of your digital marketing activities or decide to recruit some permanent staff or freelancers to cover missing gaps. Let’s say, during your audit, it appears that, there is no member of staff with the right SEO expertise or PPC knowledge, you may want to get to hire a freelancer or part-time based on the budget in place.

Brand message and communication

Since you already have target personae in place, it is important to speak their language and to make sure the brand message is consistent across all active channels and platforms. You’d need to relate emotionally and give them what they want. It is there paramount that your audiences are at the center of your digital marketing strategy.

The execution

Implementing or deploying your digital marketing should be about testing to identify what works. You are never expected to stick to your plan or strategy. No digital marketing specialist has ever created a succinct and perfect strategy that leverages success from the outset. Not every section of your digital marketing strategy is going to right irrespective of what type of insights, data and analysis you have recruited. Consumer behavior prostitutes which call for continues analysis, measurement and monitoring of your plan, successes and failures. As soon as you have identified what has worked or failed, then you would change those elements resulting in waste where needed. Digital is about continuous testing and testing without an end.

 

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Why video is good for SEO

Are you using video to compliment your SEO?

This is a question many growing SEO consultants without insights have asked a thousand time. The first thing to bear in mind is that we are now in a world of high-bred technology, a world in which technology is advancing on a day to basis and user behaviors witnessing a rapid change that is backed by the revolution.

Nowadays, youtube has become a major search engine due to the fact that, people are now preferring to watch long videos than reading long texts. If you were to write a blog post of 2000 words about why video is good for SEO, the likely possibility is that; only 1/1000 will ever read to the end of the post.

The reason is that, when a majority of the people go online, they scan than read through the whole text. Once you have built your brand, new-comers in the industry will persevere to read through because you have been identified or known as a subject expert which is this case will be an SEO expert.

However, with video, it is very different. I have shared a video here which gives some insights on how to get your videos doing well within the SERPS. The question to answers remains and that is why is video good for SEO?

Google has been including video in search results which is evident enough that video is now a holistic part of search engine optimization. Before a video is featured in the organic search results, Google would have noticed watchers spending reasonable time to watch such videos which means; there is something of interest in the video in question.

Another reason is that; videos create inbound likes which is a plus one as Youtube is a DA 90 authority. You definitely need a quality domain or page authority that links back to your website if you want to dominate the first page. However, it is not just about videos only. The presenter and manner of presentation is one of the factors that will engage your prospects. Note that Google takes the amount of time spent watching your videos to determine your position. Therefore, you need someone who is

Note that Google takes the amount of time spent watching your videos to determine your position. Therefore, you need someone who is a natural presenter, someone with a voice and body language. Finally, your videos should never be created purposely because you want to rank well in the SERPS. A video that is good for SEO is one that provides valuable information to your prospects. If they liked it, they will start to share it. Period.

When a video appears in the natural search results, Google uses thumbnails. These thumbnails are eye catchy and because humans have been proven to be engaging visuals, searcher always click on those thumbnails and out of curiosity to learn more about the video in respect and also because many now prefer to watch videos than read hundreds or thousands of words. Majority of the searches now occur on mobile. Do you think someone will walk the streets reading from a small hand-held device when they could watch a video?

Majority of the searches now occur on mobile. Do you think someone will walk the streets reading from a small hand-held device when they could watch a video?

However, a video that is not optimized for search won’t produce the expected results. A well-produced video is never boring as straining your eyes to read through a long page. Such reading is only good for students. Google’s technology has grown to another level the giant with tools to be able to understand the voice on the video. This helps Google to take away chaffs into the bin and leave room for valuable video content.

Watch the video I have shared to learn more about the good qualities of engaging videos. Make sure to take a look at Brian Dean’s body language.

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A picture of why you need technical seo

5 Reasons why you need technical SEO

Compelling reasons why you need technical SEO on your website

In 2006 when I started in SEO, the primary focus was on onpage and link building. Back then, SEO was not as complexed, complicated as you see at the moment. As time went by, I began hearing about technical SEO and eventually I promised myself to learn the technical part and I am glad I was damn right. Really pleased I did.

However, technical SEO has become a must-have and there are no two ways out. The good news is that; you can now find many tools around that help with tackling most of the tasks related to technical SEO but you will still definitely need to your eyes in some aspects without a doubt. There are free and paid tools alike.

Technical SEO, content, linkage and marketing strategy

As far as I am concerned, these are the most important parts and components of SEO. I am diving-in this far because with technical SEO on its own you won’t go anywhere and it’ll be a waste of your time and resources. As SEO expert or consultant with all the above skills is a force to reckon with. That is the caliber of person you want to work with. I am writing this post out of experience and as someone with more than 10 years industry experience.

I will personally start from carrying out a succinct audit. Once I have identified the issues, the next step will be to make a plan of action before I move on to something else. This is just my personal approach as an individual. There is no formal methodology to a technical SEO approach. However, you need bags of wit, tact and a great understanding of Google guidelines.

Content and marketing are completely a different ball game. These two can be split into completely two different sections, employing different individuals. As an experienced SEO expert, you definitely need both skills because even though you might not be required to implement but it is important that you are in a position to provide the best advice possible in either of the sections. Therefore you do not really have to be technical to provide mind-blowing SEO results. This is a fact. All you need to know is what is expect from a good website to deliver on their SEO goals and objectives

Site structure and wireframes

Having a website that users might have to spend time searching for where is what is what is going to kill it. Having a site with a good structure is very important for user experience. If you make users to strain before finding what they want, your bounce rate will be as high as anything. I once have a chat with an SEO Manager from the UK regarding his approach to site structure and wireframing and his thoughts were that; this particular issue could be addressed with the help of sitemap on the site. I grind. How many website users understands or knows what a sitemap is? The truth is that we all have different opinions when it comes to approaching SEO.

A good site architecture takes into consideration how link equity is distributed all throughout the website, making it easy for site users to move from one section to the other. Internal linking is never all about rankings but also about keep users on your website by introducing them to various sections and pages. Some people might think that this neither technical but I promise it is. I have seen sites with internal links and if you do not move your mouse over the page, you won’t find or notice any links. I suppose it was this way because the site owner had no technical or coding experience needed to get it right.

Redirects – 302 and 301

This is pretty much easy on WordPress when using plugins designed for that purpose but on other platforms, one will have to implement them manually. Businesses are changing websites from time to time and technology keeps evolving. Nowadays, having a responsive website has become very important.

When overhauling or revamping websites, shit can happen and it does. This is where 302s and 301s skill come in handy. It could also be that a website has got similar content which needs redirecting another one to the preferred version permanently using 301. 302s are useful for temporal redirects. Without technical know, playing around with this subject on a live website is a risk not worth anyone efforts.

Having your website indexed and crawled by search engine bots

This is another topic with a lot of complexity if you have to work with robots.txt. Make the least mistake and no one will ever visit the website because it won’t be indexed. SEOs without the technical knowledge still are unable to find their way around this topic. With robots.txt, you tell the search engines what you want them to index and what to leave out. Having your website indexed is very important this is usually achieved through submitting a site using Google Search console.

There are various site maps and you will need to decide what you want indexing. Best practice is to submit an XML or HTML sitemap;

  1. Images sitemap
  2. Pages sitemap
  3. Posts sitemap
  4. Video sitemaps.

Sitemaps tell the search engines what your site is about. However, using tools like Copyscape to determine if there are any duplicate content is of paramount importance.

Accelerated mobile pages

Without the technical know-how, you cannot implement AMP on an HTML website and some other content management systems.  Accelerate mobile pages is gradually becoming an important aspect of SEO. However, it is still under continuous development and currently works with posts. It makes your page to load faster than normal by streaming some sections of the code as required. Amp comes after the surge in mobile consumption around the world which is why it targeting mobile. Because it increases the loading speed on mobile, there is no reason why I cannot class it under technical SEO. It’s an open source development sponsored by Google, Bing and Yandex. With Open source developments, there are no limitations to how you use and or expand the functionality. technical? Great.

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A depiction of how backlink and search engines work

Backlinks – search engine rankings

Backlinks search engine rankings approach.

Backlinks and search engine rankings are the equivalence of baby and mother. Backlinks are one of the most important ranking factors when it comes to search engine optimization. Without backlinks, your chances of ranking in the SERPS are close to zero. Backlinks are the icing on the cake.

Even though we are talking backlinks, it’s not all types of backlinks that work. Here, the story is about quality backlinks from sites with authority. But how do you get these quality links? It is not an easy task as everyone needs backlinks and sites with authority are aware which means the cost of acquisition is neither cheap.

So, how do you acquire these backlinks? This is the million pound question everyone is asking. There are a couple of ways to gain backlinks but creativity and innovation are what you need you need if you are going to succeed. Trying to get quality backlinks is the same as fishing for fish in the sea. I will be sharing some strategies along as we proceed.

How many backlinks do you need to do well in organic rankings

Again it is about quality and not quantity. It’s worth having 50 links point back to your website with a DA of 60 than having 1000 with a DA of 10. Over the years, I have come to meet all sort people in the industry and heard all sort of things about link building. I have seen clients who bragged about having gained hundreds of links through link exchange programs. However, what I got from them was that they dug their graves.

Emphasis has been placed on backlinks that many online marketers are perplexed on the right path, methodology and or strategy to develop and implement. When backlinks become the primary objective of your campaign, then, you have shifted from the right approach which is suppose to be quality content written for your target audiences to consummate to the wrong direction. This is how must business finally end up gathering garbage.

Link building processes that yields

I am not going to hide it anything from you but I am going to share some best practices when it comes to building quality links. So, let look at some of the methods that will set you apart from the masses.Earn your link- Earning a link is not as easy as it sounds but you can make it. To earn a link is about creating quality content that resonates with your target audiences.

Earn your link

Earning a link is not as easy as it sounds but you can make it. To earn a link is about creating quality content that resonates with your target audiences. It takes time and to be noticed. So, do not expect it to happen with a click of a finger. Google takes into account various factors and with more than 200 signals used to pick out the best from the sea of rubbish, one of those is user experience which is determined by the amount of time people spend on your posts. The amount of time your website takes is also another factor as well as navigation, click-through rate (CTR), keyword density and much more. If your content is garbage, no one will stay on your website but the content offers what your target users are looking; they will start to talk it with their friends and even sharing your content before even know it.

Launch a contest, competition or scholarship

This is a very powerful strategy if executed like a pro. You want to launch a contest, competition or scholarship program targeting students studying marketing or business. Approach various universities and ask them to publish it on their website. The theme could be something like; write an article of 1000words or less but not less than 600 words about “how businesses without an online presence could benefit from the boom and surge in social media consumption and the advancement in digital technology. However, earning a link from .gov and .ac.uk is one of the most difficult sources for link building.

Spying on your competitors link building activities

The reasoning here is to know where they got links from. If they can then you can equally. This method could be achieved with tools like Majestic SEO, Ahrefs, Spyfu, SEMrush and many others. Once you have identified your top 5-10 competitors, use tools like Ahrefs to monitor on competitors backlink building campaigns. You can also monitor the activities of your competitors, competitors. It has to be a continues and daily activities because you want to go the same place they have been while the flame is still on. What you need is your competitors strongest links sources and forget about their rotten beans.

Use link building tools and search for broken links on authority websites

This is another powerful way to quality backlinks. How does it work? Many authority websites have broken links that many webmasters have linked to but because they have that many pages, sometimes they cannot even know any links are broken. Once you find the opportunity, go to archive.org and call back the link to view exactly what was on that, then, you spend a few hours, researching and writing content that will surpass it in terms of quality. Approach the website owner, inform them of the broken and the new content you have that could replace the broken one. Boom. You are done. I like this very method.

Plan and write a guest post

Some people think that guest posting is outlawed. This is not true. What is outlawed is guest-posting to influence your search engine’s rankings. Guest-posting quality content of thought leadership industry benchmarks is one of the best ways to succeed because you are sharing something of very high quality for free. There are many websites on the Internet that accept guest posting. Some of these websites might be at their starting point. It is therefore very imperative to find out who the major publishers are for the website, review available content on the website and assess the level of engagement. If they accept your post, you will eventually gain the benefits within a few months. Not all start-ups are rubbish.

Infographics distribution

Infographics are the modern visuals for communication. Not every loves reading write-ups. Online consumption is happening on mobile nowadays than ever. Mobile consumers on mobile are inclined to quality and informative visuals. How easy is it to read on the move? It is very easy to browse images on the move than watch a video or read a text. This is where infographics come in. There are infographics directories cropping out around the world. Make use of them.

The list could continue but it becomes very boring with very long write ups. So if you loved it, comment and or share.

 

 

 

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reasons why your business needs an seo expert

Reasons why you need SEO experts

Reasons why you need a qualified SEO expert

SEO experts are like medical doctors. An SEO expert is someone with practical experiences of delivering on-page, off page, technical, content and analytics. If you looking for an SEO expert, then you have heard about SEO and believes that it works. There are plenty of reasons why you need an SEO expert and I am going to highlight a few of them below. Have you ever wondered why every business with an online presence is looking to employ the services of an SEO expert? Is it that SEO is too powerful or very cheap? Well, let’s get started.

SEO is an important part of your marketing strategy

SEO is the king of online marketing. Without targeted audience browsing your website then you have no business. SEO is about increasing your traffic and sales without paying a dime for such an acquisition. However, SEO works in tandem with link building, social media marketing, branding, content and other digital marketing strategies. These combinations and more will amplify, complement and strengthen other elements to provide your goals and KPIs.

How do you go about implementing SEO if you don’t know the pros and cons? SEO itself is a quagmire and a seven-foot deep grave. If you not careful, SEO can ruin your business, investments, family-life with a single small mistake. This is where SEO experts come in. They are able to solve your mistakes, point you in the right direction, rescue your business with bespoke strategies that are suitable only for your business needs.

SEO is a long term investment

SEO is a powerful investment that yields results over time. You may start to experience the results within 1-6months depending on the age of your website, quality of the content and much more. Analytics and Google search console are some of the tools that tie-in with SEO. A good SEO expert will possibly take a website without any form of rankings whatsoever to the first page and or even to the first three organic listings using white-hat methodologies. Is this not enough reason to employ one? Being on the first page can possibly provide a serious return on investments with the right expert. Find a consultant who understands the ins and outs of best practice SEO and you are in the game. You will be smiling.

SEO is risky, tricky but not too expensive

Picking and or choosing the right SEO company or expert is all you need. But how do you identify one? The first thing to do is to ask others who have used the services of an SEO expert when looking for one. This is neither the best approach because there is what we call black hat and gray hat SEO. These may deliver results over a certain amount of time before Google falls on the site like a ton of bricks upon discovery.

One of the best questions to ask an SEO expert is to know how many years experience they have and their educational background. Many universities are currently offering digital marketing degrees of which SEO is an integral part of the course. These two questions will open room for more insights and questions that will enable you to make the right decision. Someone with a degree in digital marketing is more likely to deliver the results using best practices and benchmarking industry standards. Avoid taking any risks.

An SEO expert will help your target audiences to find your website

Your website is a powerful point of contact for prospects and customers. Your website is your shop and when optimized accordingly, your products and services could potentially reach millions of people around the world. Working with an SEO expert with mastery of the subject comes with the opportunity to increase your sales, leads, prospects, investors and even new found friends.

Having a website that no one can see in search results is a total waste of finances, resources and time. This just another important reason why you need an SEO expert. An expert will get your business found, raise your brand awareness and equity. SEO therefore, be part of your marketing mix and to achieve this; you need a strategy-driven SEO expert.

SEO experts will help you to create your online empire

There is no room for errors and mistakes in SEO. The competition is very fierce with some businesses spending tens of thousands of pounds, month in, month out and with a good return on investment which is evident by the number scrambling for the best of the best SEO experts. In this field, every minute detail is taken into account.

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Reasons why you need to use Google search console

Importance of Google Search Console

Why is Google webmasters tools (Search console) very important?

Google search console formerly known as Webmasters tools if a free analysis and recommendation platform that helps you to monitor and maintain your website presence in google’s organic search results. However, you do need a Gmail account to use the tools. It gives you the opportunity to view your website in a way that Google does and Google often makes recommendations on various aspects of your website needing improvements. How much more do you want Google to care about your needs and efforts?

Google search console is therefore, one of the important SEO arsenals for any SEO expert or consultant. Below are the various reasons for SEO consultants, business owners, website administrators, Application and website developers to use Google search console. These important reasons include the following:

  1. Know which keywords that triggered your website to appear on organic search results
  2. submit new content as and when needed for crawling
  3. Learn or find out the keywords that brought in more traffic to your website
  4. Tell google the type of content on your website you do not them to crawl
  5. Monitor and discover malware issues and clean them
  6. Maintain and update your website with minimal effort with recommendations from Google
  7. Learn if Google is able to see your Schema.org
  8. Find out if google can the installed AMP on your website
  9. Find out if people are coming to your site via mobile
  10. See if there are any issues with your mobile site
  11. Discover the websites that link to your website
  12. Find out if Google is able to crawl all the content on your website

Do not worry about not having the knowledge to work with Google search console. Google has provided all types and forms of tutorials to get you started in no time. All you need is to become familiar with the basics and the rest will come. Alternatively, you might hire the services of a webmaster with expertise in using search console. With that being said, there are hundreds of video tutorials on Youtube to help you get started.

 

 

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