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The Future Of Advertising

The Future of Advertising and digital consumption

Advertising is here to stay. As long as there is commerce, there will continue to be advertising. There’s just no other effective way to make products and services known to consumers. And if they don’t know your product exists and what it does, they will not buy. Since the inception of mass media, advertising has continued to evolve tremendously especially in the digital ecosystems. When television took the world by storm, we didn’t see anything else coming until the Internet empowered us in ways we never thought possible. We can currently use Google Adwords, Social Media Marketing and other digital marketing platforms to reach our target audiences.

While we still continue to enjoy the freedom and benefits of online advertising, there is a growing expectation that the future of advertising is far beyond anything we’re seeing or doing today. If you were thinking about holograms or some form of space advertising because of something you saw in a SciFi movie, well, maybe you’ve drifted a little too far. We’re yet to adequately take advantage of what the Internet can do in the world of advertising, and I expect that to be done in the nearest future.

Television has clearly taken the lead for over a century, especially as it concerns reaching targets simultaneously. But a recent report by the Interactive Advertising Bureau has shown that digital advertising revenue has surpassed that of television, with US $72.5 billion spent in 2016. Even with this growth, we expect unprecedented transformations within the digital ad industry in the coming years. But within this budding ad industry, what will internet marketers focus on to push their products in the future?

What will drive Advertising in the Future?

The future of advertising is probably already with us. There is a noticeable paradigm shift in the way smart marketers want to connect with internet users. The truth is that the present interruptive and forceful ads that flood the Internet do not exactly enhance the browsing experience of users. There are more pissed users than satisfied ones, and more people are beginning to shut down popups even before they fully appear. To move forward, ads should connect and not just try to inform or persuade.

So what will marketers focus on in the future when they plan their campaigns?

  • Content Marketing

In the years to come, the importance of content will be emphasized more than ever before. Consumers are increasingly seeking for brands they can feel, and not just brands they can see. They are increasingly seeking for the How and Why and not just the What. Pop-Ups and Interruptive advertising are unable to provide better information about a product. Plus, Internet searchers do not want to be distracted from a page they’ve spent the last hour searching for.

So what is Content Marketing? According to the Content Marketing Institute, it is “a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience and, ultimately, to drive profitable customer action”. I have decided to adopt this definition by CMI because no other definition can clearly encapsulate the true components of content marketing.

This goes beyond pitching your product or forcing it on people. With content marketing, you’re providing useful and relevant information that can help them solve their problems. If consumers find your content useful enough and can rely on the information you have provided therein, they’ll more readily trust your product too. The world has moved away from the time when advertisers treated consumers as robots and people who couldn’t think for themselves. Then, the hypodermic needle theory was in full practice.

Things have changed today. The future of advertising will depend on marketing campaigns that truly respect the consumers and answer their questions. As consumers become more aware, it is expected that content marketing will lead the train in the future. But it didn’t just start today. Content marketing has to be embedded in everything you’re already used to; from SEO, social media, PPC, and content strategy to your public relations practices. The key is for the receiver to get value from it.

The image below illustrates how content marketing needs to work.

Content marketing

To better understand why content marketing will play a better role in the future, consider the statistics.

content marketing at a glance

Forms of Content Marketing

  • Web pages: If you desire to place marketing contents on a webpage, you must realise that it is different from just any kind of content. Your marketing content has to be fascinating, valuable and relevant. It must capture the attention of the audience and provide “useful”, “valuable”, and “relevant” information.


  • Videos: I know YouTube comes to mind here for their vast experience and reach. Regardless of how much content marketing videos you think you’ve seen, this form is still largely untapped. People are still intrigued by what they can hear and see. This will go on for many years to come. If you can pass your information using a quality video, you can’t imagine how much it can do for your business.
  • Books: eBooks have suddenly become a big deal in the content marketing world. Apart from teaching people a thing or two, smart publishers now use this effective medium as a way to sell their products and services too. Besides, it’s a status conferral symbol to be called an author. It makes you feel important and also like an authority in the subject you’ve written about. 
  • Influencer Marketing

Just as it has been for the last 100 years, influencer marketing will continue to be a large part of advertising in the future. The celebrity culture doesn’t seem like it will ever fade away, and as long as people have their idols, they can be easily influenced. People Magazine attracts 4.6 million readers every week and it is the most read American Magazine. The simple reason is that people are obsessed with their celebrities. They want to see what’s happening in their lives, and yes, what they’re wearing too.

This is why celebs get a lot of endorsement deals, especially from fashion companies, automobiles, wristwatches, and so on. The simple explanation is that I want to wear a Rolex because I have seen Dicaprio wear one, and I believe it will make me feel like I belong to a certain class. The best brands who take advantage of influencer marketing actually look out for stars who already use their products and advertise with them. I have mentioned Rolex before because it is a very good example.

In the last 5 years, attention to influencer advertising has grown dramatically. It truly can make sales rise through the roof and it is very cost effective. There are three (3) key factors that smart marketers should pay attention to in the future.

  • Use Influencers who are interested in your Products: It is not worth your money and time to use just any celebrity because they have a huge social media following, if they don’t use your product or service. Apart from it being a little deceptive, you will get the best results when people actually see your favorite celeb rocking your brand in public or even in their homes.
  • Be sure the Celeb has the Attention of your Target: Just because your proposed influencer has 10 million followers on Instagram doesn’t mean they can successfully reach out to your targets. Understand that there’s a difference between “reach” and “reaching out to”. While the former is a factor of numbers, the latter has to do with influence. However, will using a particular celebrity translate to buying decisions by his followers? That is the question to ask.
  • Hold Celebs Accountable: For some reasons I may never understand, some companies are satisfied with just paying an influencer and producing a campaign without any attention to success. I often advise business owners to clearly spell out their goals from the very beginning. Let them know what your short and long-term goals are and what you’d like that specific campaign to achieve.

A successful influencer marketing campaign must put the following into consideration;

  • Ensure the influencer is the right person (character) for the job.
  • Give your influencer some creative freedom to express herself.
  • Identify small-circles influencers too.
  • Be sure to clearly negotiate the price.
  • Don’t be carried away by the Influencer’s follower count.
  • Don’t be too promotional with the campaign. Be more organic than sales.
  • Carry out campaign analysis to check the progress.
  • Don’t be afraid to state your objectives and demand value for your money.

But it’s not just “celebrities” that can influence people to buy your products. There is a growing market that we need to pay attention to. People trust their friends to recommend products they have used. This is a kind of mouth-to-mouth influencer marketing. The image below explains the power of this form.

influencer marketing

  • Social Commerce

This is a very new digital form of advertising and has grown noticeably in recent years. Social commerce enables you to buy a product from a third-party site while you engage normally in the social media experience. Here, you don’t even need to leave the social media site to buy a product. You can browse, compare and buy the product on the same platform, Facebook, Twitter or any other platform. You don’t even need to go to the actual seller’s site to do that.

Presently, only Facebook, Twitter and Pinterest lead this social commerce trend, but I expect more platforms to join in the coming years. Did you even know you can now sell and buy on the Facebook Store? You can talk to potential buyers, upload pictures of your products and sell directly on Facebook. Just be sure to post the right products on your shop page and pay close attention to your top sellers. This is how social media is establishing itself in commerce, not just through backlinks, but as a major tool for social commerce.

Twitter has also partnered with several e-commerce platforms to make shopping on Twitter quite seamless. If you already have a vast following, this is one avenue you must take advantage of. Then, there’s Pinterest. Since its buyable pins introduction in 2015, the company has recorded more than 100 million users already. It is also the leading site in terms of average value of sales made, currently at $50. Social commerce is making e-commerce so much fun.

You’re interacting with your friends and loved ones, and the next moment you’re selling a few items. This is what the future holds and it’s amazing. By 2018 and the years that follow, I expect more social media platforms to follow suit and more companies to take advantage of this form that may well become the future of advertising. So while you contemplate on the next steps for your company, you should put this into serious consideration and set aside a reasonable budget to push this through.

  • Mobile Advertising

When Mary Meeker predicted in 2008 that mobile will overtake fixed internet access by 2014, I’m not sure a lot of people doubted it. Even at that time, the signs were clear for everyone to see. It was clearly proliferating the world in ways we couldn’t even imagine. Today, it amounts to more than 60% of internet searches. In 2020, 80% of internet users will be doing so with their mobile devices. I think you should write that down.

A recent report by smartinsights.com, and compiled by ComScore, on mobile usage across the World showed that mobile devices dominated total minutes spent online, with 71% in the United States and as high as 91% in Indonesia. With this huge potential, knowing that the world is going mobile, it will be disastrous to have a site that is not mobile-friendly. It will even be unwise not to adopt a mobile-first index when planning your ads. From inception, we know that mobile usage has continued to rise globally.

mobile marketing

Now that we know, it’s no longer a question of whether mobile marketing is important or not, because we know it is, you should be planning how you can take advantage and build your campaigns to be mobile compliant. That is the way. If anything, the mobile revolution will drive the future of advertising, making it easier, faster and more convenient for people to see your ads and make buying decisions on the move.


When I say the future, it is here already. The revolution has started and just like the age that we’re in, people are moving really fast. The future of advertising will depend on so many factors, but those who will lead that future and dominate in business are those who will pay attention to the signs and adopt these practices.



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Understanding Google’s Major Ranking Signals

Understanding and leveraging visibility using Google’s Major Ranking Signal 

Google ranking factors. Do you feel like you’re doing enough and not getting the SEO results you desire? Does your webpage rank poorly on Google’s SERPs? By the way, that means Search Engine Results Pages. The truth is, you’re probably not doing just enough, or maybe you’re doing too much of the wrong things. Arguably, SEO retains its top spot as the single factor that can enhance your site’s visibility on Google, but to take advantage of this, you must understand Google’s Major Ranking Signals.

There are more than 200 components that make up Google’s ranking algorithm but you might be wasting your time if you try to do everything. So let’s stick to the major ones. SEO isn’t really about ticking every single box; it is more about identifying your priorities and handling them diligently. While there are a few I would talk about, backlinks remain a top factor. You need to learn link building strategies for local SEO, as it is a major ranking signal for Google SERPs.

  1. Link Building (Backlinks)

This is one of Google’s Major ranking signal that you should closely consider. Whether you run a local or global business, it is important that you pay attention to link building as a major tactic for Search Engine Optimization. After all, once you’re on the web, you’ve gone global already. There are quite a number of link building strategies that can help your local SEO results. Some of them include;

  • Attend Local Meetups

If you run a local business, servicing a particular state or country, local meetups can truly help you build the links you get to your pages. You can visit meetup.com to check for local meetups and get involved. Most of these local meetups lack permanent locations for their meetings. You can offer them your business as a meeting location. This will help you familiarize yourself with them and have them know your business well. One or two other investments in their activities can win you that local link you truly desire.

  • Focus on Local Review Sites

I know we all like to focus on big review sites with enormous popularity and lots of visitors. However, if you intend to improve on your local SEO, you should focus on local review sites for their local relevance amongst your target customers. These sites and their contents are targeted at local searchers who require the services you offer and providing backlinks for your site will greatly help your business.

  • Local Blogs

This is another important link building strategy for local SEO. You should target local bloggers who are actually out looking for content. The same is true about local newspapers that have an online presence. While they can do a lot with the rich information you provide, they also help you get more links to your site.

  • Local Directories

The image above shows some of the best local directories with which you can share information about your business. They do not have to be huge and generic with very flamboyant names. Just ensure they’re genuine, reputable, and relevant to your business type. This can also help you with massive link building.

  • Event Sponsorship

This is much like attending and sponsoring local meetups. However, it’s a little different in scope. You should throw in a little investment for these events and promote your business in return. Do not settle for just having your logo placed. You can request that they also link them back to your site.

What else you can do…

Generally, links help you drive traffic to your site directly. We all want great traffic on our sites because that is what leads to an increase in sales, and consequently, an increase in ROI. There are some other general link building strategies for local SEO that you can adopt;

  • Know Your Audience: This doesn’t only refer to your present audience, but more importantly, your potential audience. You need to know who your ideal audiences are, their online behaviors, and how you can get them to your site. By knowing your audience, you’ll have a pretty good idea of what websites they’ll likely visit and perhaps try to build contents around those.
  • Identify Websites that Attract Your Ideal Audience: This has to do with knowing those websites that your present and target audiences already find appealing. It’s a good thing you already know who your audiences are. This will aid you in finding out those websites that already have their attention. Building links on these websites will help direct them to your site.
  • Create Beautiful Contents: You cannot attract other websites to link to your site if you do not produce amazing contents. Also, the audience you’re trying to win over must find your contents engaging and appealing. Consider the structure, truth, authenticity and authoritativeness of your content. These are what attract your audience, as well as what Google looks out for in ranking your site.
  • Pair Contents with Suitable Websites: Now you already have a list of websites you identified as appealing to your target audience. You also have your amazing contents available. It is now time to match these contents with the appropriate websites. Lookout for the websites on your list that fits the theme and philosophy of your content. It is only when you’re sure that your contents are relevant to their sites that you can reach out to them.
  • Contact the Selected Websites: This is naturally the next thing to do. You should reach out to these sites that you have found to suit the contents you have written. Remember these are the websites with which you want to enhance your link building capacity. A phone call, an email or even a Tweet is a good way to get in touch with them. Don’t be too formal about it, but respect courtesy.
  • Take Advantage of Social Media: Social media platforms are other great ways to get links and reach new audiences. You can post about your blog or site on Facebook, leaving a link in the process. Tweets are also a good way to reach both old and new audiences and drive traffic to your site. This link building mechanism is getting very popular amongst business owners, especially due to the continued proliferation of social media.

Your link score in all of these link building efforts is one factor that Google uses as a ranking signal. Other ranking signals include; 

  1. Content

We’re all aware of the internet marketing phrase; “content is king”. But we also need to know what specific content quality Google is looking out for. Generally, there are two types of contents; the main content and the supplementary content. While the main content is the article of focus- properly written, well positioned and with the right size- that brings a user to your page, the supplementary contents are what might keep them on your page. If you don’t believe me, here’s what the world’s richest man has to say;

They are obvious enough to be noticed, but should not take attention away from the main content. There are basically three things that Google will check to see if you did right.

  • Length: The length of a page’s content is obviously important to its quality. That is according to Google’s search quality guidelines. This will also determine your site’s ranking. However, Google admits that your page’s title and purpose should determine the length of your articles, but advice that you look out for pages with similar keywords that already rank high, and have an idea of what a satisfying amount of content will be.
  • Keywords: There is no way to get your page appearing at the top of SERPs without adopting the right keywords for SEO. And for keyword usage, your title is key. It remains the most important signal to Google and must be properly optimized with the right keywords. Also, using keywords in your meta descriptions and the article’s body are also very relevant, even though not as powerful as the title. The H1 tag usually carries the most SEO weight of all the headings.
  • Comprehensiveness: This has to do with how relevant your content is to the subject it has treated. Can people find the right information about certain issues that your page has supposedly treated? Can people rely on your page for both qualitative and quantitative answers to their questions? Will people find good user satisfaction when they read your content? Google looks out for such metrics in likely terms and phrases that should appear in your article.
  • Authoritativeness/Expertise: This is how you win Google’s trust and respect. It is what is generally called E-A-T (expertise, authoritativeness, and trustworthiness). To ensure that users have confidence in information they get from a page, google asks that they look out for the site’s About Us,
    Contact or Customer Service, and other details on who runs the site and is responsible for the contents. 
  1. Technicality of Page

SEO is also greatly determined by the technicality and architecture of your site, and google is also curious. For technical SEO, they need to know two things;

  • Mobile Friendliness: Before anyone can even determine the quality and comprehensiveness of your contents, they need to be able to access your page, even with their mobile devices. More than half of google searches come from mobile devices. If your pages are not optimized for Mobile phones, there won’t be any mobile search ranking for you, and that is a major loss for you in today’s business world.
  • Speed: Google recently confirmed that speed has become a ranking signal. It is important that your page is able to load in less than two seconds (all other things being equal). Otherwise, you will be a victim of lower conversion rates. You should be sure to compress resources such as pictures, scripts, and CSS files if you’re going to rank high on google for speed.
  1. User Experience

Google believes searchers are in the best position to decide what is relevant and what is not. What this means is that if users have chosen to go with a particular search result, it is likely to be more relevant than the other pages on the SERPs. One way to measure this is to look at Click-through Rate (CTR). CTR is merely a ratio of the number of times a SERP listing was clicked to the number of times it appeared. It is a major ranking signal used by google.

Google ranking signals

  1. Reviews:

Reviews are the major determinant of your site’s reputation and what people (and yes, google) will think about your product or service. It is a bit outside of the original SEO factors, but, according to google, can tell a lot about the quality of a site, and therefore how well or badly it will rank. In Google’s words, “When the website says one thing about itself, but reputable external sources disagree with what the website says, trust the external sources.” Expert opinions and experiences of users often count more than what you say about your site when it comes to Google’s ranking signals.

Further Notes…

Two things that are essential for your site to do well in Google’s SERPs are Relevance and Quality. If you look closely, you’ll realize that most of the things I’ve explained here as Google’s major ranking signals all revolve around the quality of your site and its relevance. Even in link building for local SEO, the sites that you intend to place your links are interested in the quality of your page and how relevant your content is to their users, and so should you.

Google has also taken it as a point of interest to assess the quality of the websites that provide you with links. As much as you must maintain strict quality and discipline on your site, be sure that those on which you have your links have a great online reputation too.


This guide has been able to expose you to link building strategies for local SEO and how they combine with other factors that make up google’s major ranking signals. You will do well to pay attention to these things so that you can adjust your site’s viability by enhancing its SEO and watch it soar high on search engine results.


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12 Processes to Establish a better and Successful E-commerce SEO

12 ways to establish and implement successful SEO for an E-commerce website

Since the e-commerce revolution began some years ago, there’s been an increasing competition for online users by businesses that have online platforms. Search Engine Optimization has been identified as the major factor that can clearly lead to a successful online business. Evidently, there is a continuous effort to boost SEO for successful e-commerce and increased profits. However, many people don’t get the results they desire.

There’s a need to understand the current online business landscape and identify the processes that have pushed SEO in 2017 and will continue to do so in 2018. By detailing 12 processes to establish a better and successful e-commerce SEO, this guide provides you with the best SEO practices for 2017 and 2018. If you want to increase your website’s visibility and transform visitors into buyers, you should understand these 12 processes for successful SEO that I have explained here;

  1. Link Building

Link building as a major SEO activity has been with us for a while. In 2017, it became even more prominent as a major technique that can help boost ecommerce. I do not see any reason why this would stop in 2018. I expect more online businesses to take advantage of links as an effective way to build traffic in the coming months and so should you. The strategy is not to merely look for new links, but to identify quality links that will really add value to your site.

link building processes

Furthermore, you should look out for authority sites and trusted blogs if you truly want to be seen and ranked high by search engines, especially Google. But to do this, you need to identify other sites that your potential customers like to visit. This is done through intensive customer research. Once identified, you can reach out to them with quality contents that are sellable. 

  1. User Experience

Google has made it clear that it is placing more focus on users in carrying out its ranking classifications. I believe this will continue to be a major focus for SEO ranking. As a business owner, having a successful SEO would also be determined by the satisfaction users derive from your site. How fast was it? Did they get the answers they needed? Did you solve their problems? How long did they stay on your site? Did they find the site generally useful?

These are the questions bordering on user experience. If you want your site to rank high, you must build on your SEO by making your site relevant to searchers. Ensure you monitor your site’s readability, speed, and navigation structure, and then know how you can improve on these components to increase your conversions and, consequently, your ranking.

  1. Featured Snippets

Companies who wish to claim position 0 in search engine result pages have long embraced featured snippets as the best way to catch the attention of searchers. Because snippets appear at the very top of SERPs, businesses are continually struggling to have relevant enough results to people’s queries. Google looks out for very precise snippets that clearly answer questions that searchers have.

featured snippets

This has opened up the conventional SEO struggle to be at the top. Snippets are referred to as Position 0 because they are the first thing you see on a search page. A recent survey of over 1.4 million Google queries has shown that almost 30% now display featured snippets. You must determine what Google looks out for in online contents to consider them fit enough to be featured snippets. 

  1. Reaching out to Communities

This is what some experts may call hijacking communities. Online communities continue to be a major way to establish a better and successful eCommerce SEO. You need to be able to identify those communities that cater to your line of business and play host to your target audience. It works in two ways. The community can be made up of your potential customers or people who can help you get to them.

Once a relationship is established with such communities, you can then get them to help you promote your products, services and brands in their communities, by providing links that direct them to your page. This is a great way to build links and generate traffic to your site. And because you already know that they’re target customers, it is an intentional marketing activity and can lead to great conversions. 

  1. Existing Websites Acquisition

This is one SEO activity that a lot of businesses shy away from. While some people think it is too expensive, others don’t even see the need. Even in the real world, companies acquire competitors to expand and to reduce the competition for customers. You can look out for sites who offer similar services to yours and buy them over, especially if they have good traffic. What this translates into is more traffic for you, less competition, and more customers for your products or services.

This SEO technique truly works and will prove very profitable in the future. I have bought over sites for $1,500 before. That is not so much, considering the immense impact the move will have on my ROI. I had taken over the traffic of the previous owner, links of the website, and an influx of new contents. Everything that the website has been able to achieve over the years will now become yours through this acquisition. 

  1. Competitor Analysis

Here, I will focus on competitive link analysis as a major SEO technique. You need to be able to monitor and analyze your competitor’s links; the pages that provide them, how related they are to their content, and so on. By looking at their websites and pages that link to them, you can work towards developing similar links. But just be sure it is working for them. This is a crucial part of the general competitor analysis and is an effective way to boost your SEO activities.

competitor analysis

Analysing your competitors’ activities

You would require a link analysis tool though. Something like moz’s Opensiteexplorer.org could work. It will help you get the backlinks data of your competitors. Another good tool you can use is Site Explorer. Visit the websites and see what your competitor does there. If she writes for them, nothing stops you from doing the same, because you most definitely cover the same subject matters. Otherwise, you won’t be competitors.

  1. Pay Attention to Video Content

The visual world is fast becoming the searcher’s choice in modern times. Demand for video content production is currently over the roof. In fact, Facebook alone recently released a report that its users now watch more than 100 million hours of video every day. By the time you consider other social networks and then webpages, you may have a clue of this revolution. However, search engines only have a little problem understanding the video content yet, except for those uploaded via YouTube.

What this means is that the audio does not yet count for keywords. It is for this reason that it is not just enough to have captions for your videos but to also have a full transcription. It is this written words that will reveal the keywords in the video and make it more visible to searchers. You can even go ahead to add some extra details not mentioned in the video, add relevant links and make it very engaging too. 

  1. Mobile-First Index

I am very sure you must’ve seen this somewhere else already, but it is becoming clearer that mobile devices are becoming the future of the Internet. Already, about 60% of all online searches are done on mobile devices. My projection is that the number will rise by another 10% before the end of 2018. Searchers are ordinary people like you and I who probably do not also have the time to just sit in front of the computer. They search on the move.

Mobile phones give them the freedom to do so. If you want to build a better and successful ecommerce SEO, this is one area you should prioritize. Yes, that’s the word. It is no longer enough to simply make your site mobile friendly. It should now be mobile first. It should no longer be something extra you do after you must’ve set up the website. It should be a major part of the initial plan. It is something you should think about first. Accelerated mobile pages are also a good thing to consider. 

  1. Keyword Research

The relevance of keywords to SEO isn’t fazing out yet. For a long time to come, keywords will remain a major way to make your website rank high. But most of the time, we neglect research, probably due to laziness or a mere oversight. We assume that we know what searchers type when they need answers. You may come close if you think about what you will be searching for if you needed your product or service. However, coming close isn’t enough.

Many experts believe your SEO should begin here. How do you boost traffic and sales if you don’t even know what your niche searchers are actually searching for? This is why research is important. Keyword research will help you target and optimize for the right keywords. The mistake many people make is that they try to focus on too many keywords at the same time. Try and focus one keyword on one article. Apart from seeking a friend’s opinion, you should Google the keyword you have chosen to compare the results with what you have written. This illustration by Ahrefs should explain it better.

researching keywords


  • Taking Advantage of Q&As

If you’ve ever heard of Quora, you’ll have a good idea what I’m talking about here. It is a site where people go to ask questions they need answers to. Take advantage of such sites by providing answers to their questions, especially questions that appear to have been asked repeatedly with no relevant answers. Within your answers, you can provide links that direct them to your site. Also, at the top of your answer, you should clearly state your name and your website, with some details of what you do.

If people come to trust your answers over time, they will begin to visit your sites when they need answers in the future. Searchers like to derive satisfaction, and they know they can get this from websites that provide useful and relevant information to their queries. Quora, for instance, ranks for a number of relevant keywords. You can also find them by using Ahrefs. Just enter Quora.com on the site explorer, then search for keywords under positions 3 and below related to your niche. It is that simple.

  • Content Building

One question I get a lot is whether; content is still king. One website owner asked; “Can’t I just throw in the right keywords and get it up there on SERPs?” The truth is, no matter how appropriate your keyword placement is, you need to fix them in a well-written, relevant and useful content. Google still looks out for this. Remember I have already discussed User experience. Take a look at the best-ranked sites (the first 3 on SERPs) and you’ll see what I mean.

You cannot simply produce a haphazard content and think you’ll be ranked high. A successful SEO requires that your contents pass the plagiarism test, the grammatical test, and should provide answers to the most troubling questions about a subject. It begins with a great idea, followed by greater research. I always advise that you use real-life case studies and make your contents as engaging as possible. If you do this correctly, you’ll begin to understand why content building is one of my 12 processes to establish a better and successful eCommerce SEO.

  • Link Reclamation

Let me explain this SEO practice in the simplest way possible. There are times when a site or blog mentions you or your product on their pages without providing a link. If you do stumble on such, it is important that you ask them to link your page. This can help drive traffic to your site in the thousands. In fact, this doesn’t require so much effort on your part. It only shows that you’ve been doing the right thing and that’s why you’re getting the mentions. But you do deserve credit, and you should ask for it.


This is a guide on 12 Processes to Establish a better and Successful E-commerce SEO. It contains some of the best SEO practices you can carry out in 2017/2018. If you really want to rank high in SERPs and turn visits into conversions, SEO is the way. These techniques will help you do that effectively and in good time too.

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