Backlinks search engine rankings approach.
Backlinks and search engine rankings are the equivalence of baby and mother. Backlinks are one of the most important ranking factors when it comes to search engine optimization. Without backlinks, your chances of ranking in the SERPS are close to zero. Backlinks are the icing on the cake.
Even though we are talking backlinks, it’s not all types of backlinks that work. Here, the story is about quality backlinks from sites with authority. But how do you get these quality links? It is not an easy task as everyone needs backlinks and sites with authority are aware which means the cost of acquisition is neither cheap.
So, how do you acquire these backlinks? This is the million pound question everyone is asking. There are a couple of ways to gain backlinks but creativity and innovation are what you need you need if you are going to succeed. Trying to get quality backlinks is the same as fishing for fish in the sea. I will be sharing some strategies along as we proceed.
How many backlinks do you need to do well in organic rankings
Again it is about quality and not quantity. It’s worth having 50 links point back to your website with a DA of 60 than having 1000 with a DA of 10. Over the years, I have come to meet all sort people in the industry and heard all sort of things about link building. I have seen clients who bragged about having gained hundreds of links through link exchange programs. However, what I got from them was that they dug their graves.
Emphasis has been placed on backlinks that many online marketers are perplexed on the right path, methodology and or strategy to develop and implement. When backlinks become the primary objective of your campaign, then, you have shifted from the right approach which is suppose to be quality content written for your target audiences to consummate to the wrong direction. This is how must business finally end up gathering garbage.
Link building processes that yields
I am not going to hide it anything from you but I am going to share some best practices when it comes to building quality links. So, let look at some of the methods that will set you apart from the masses.Earn your link- Earning a link is not as easy as it sounds but you can make it. To earn a link is about creating quality content that resonates with your target audiences.
Earn your link
Earning a link is not as easy as it sounds but you can make it. To earn a link is about creating quality content that resonates with your target audiences. It takes time and to be noticed. So, do not expect it to happen with a click of a finger. Google takes into account various factors and with more than 200 signals used to pick out the best from the sea of rubbish, one of those is user experience which is determined by the amount of time people spend on your posts. The amount of time your website takes is also another factor as well as navigation, click-through rate (CTR), keyword density and much more. If your content is garbage, no one will stay on your website but the content offers what your target users are looking; they will start to talk it with their friends and even sharing your content before even know it.
Launch a contest, competition or scholarship
This is a very powerful strategy if executed like a pro. You want to launch a contest, competition or scholarship program targeting students studying marketing or business. Approach various universities and ask them to publish it on their website. The theme could be something like; write an article of 1000words or less but not less than 600 words about “how businesses without an online presence could benefit from the boom and surge in social media consumption and the advancement in digital technology. However, earning a link from .gov and .ac.uk is one of the most difficult sources for link building.
Spying on your competitors link building activities
The reasoning here is to know where they got links from. If they can then you can equally. This method could be achieved with tools like Majestic SEO, Ahrefs, Spyfu, SEMrush and many others. Once you have identified your top 5-10 competitors, use tools like Ahrefs to monitor on competitors backlink building campaigns. You can also monitor the activities of your competitors, competitors. It has to be a continues and daily activities because you want to go the same place they have been while the flame is still on. What you need is your competitors strongest links sources and forget about their rotten beans.
Use link building tools and search for broken links on authority websites
This is another powerful way to quality backlinks. How does it work? Many authority websites have broken links that many webmasters have linked to but because they have that many pages, sometimes they cannot even know any links are broken. Once you find the opportunity, go to archive.org and call back the link to view exactly what was on that, then, you spend a few hours, researching and writing content that will surpass it in terms of quality. Approach the website owner, inform them of the broken and the new content you have that could replace the broken one. Boom. You are done. I like this very method.
Plan and write a guest post
Some people think that guest posting is outlawed. This is not true. What is outlawed is guest-posting to influence your search engine’s rankings. Guest-posting quality content of thought leadership industry benchmarks is one of the best ways to succeed because you are sharing something of very high quality for free. There are many websites on the Internet that accept guest posting. Some of these websites might be at their starting point. It is therefore very imperative to find out who the major publishers are for the website, review available content on the website and assess the level of engagement. If they accept your post, you will eventually gain the benefits within a few months. Not all start-ups are rubbish.
Infographics are the modern visuals for communication. Not every loves reading write-ups. Online consumption is happening on mobile nowadays than ever. Mobile consumers on mobile are inclined to quality and informative visuals. How easy is it to read on the move? It is very easy to browse images on the move than watch a video or read a text. This is where infographics come in. There are infographics directories cropping out around the world. Make use of them.
The list could continue but it becomes very boring with very long write ups. So if you loved it, comment and or share.
Reasons why you need a qualified SEO expert
SEO experts are like medical doctors. An SEO expert is someone with practical experiences of delivering on-page, off page, technical, content and analytics. If you looking for an SEO expert, then you have heard about SEO and believes that it works. There are plenty of reasons why you need an SEO expert and I am going to highlight a few of them below. Have you ever wondered why every business with an online presence is looking to employ the services of an SEO expert? Is it that SEO is too powerful or very cheap? Well, let’s get started.
SEO is an important part of your marketing strategy
SEO is the king of online marketing. Without targeted audience browsing your website then you have no business. SEO is about increasing your traffic and sales without paying a dime for such an acquisition. However, SEO works in tandem with link building, social media marketing, branding, content and other digital marketing strategies. These combinations and more will amplify, complement and strengthen other elements to provide your goals and KPIs.
How do you go about implementing SEO if you don’t know the pros and cons? SEO itself is a quagmire and a seven-foot deep grave. If you not careful, SEO can ruin your business, investments, family-life with a single small mistake. This is where SEO experts come in. They are able to solve your mistakes, point you in the right direction, rescue your business with bespoke strategies that are suitable only for your business needs.
SEO is a long term investment
SEO is a powerful investment that yields results over time. You may start to experience the results within 1-6months depending on the age of your website, quality of the content and much more. Analytics and Google search console are some of the tools that tie-in with SEO. A good SEO expert will possibly take a website without any form of rankings whatsoever to the first page and or even to the first three organic listings using white-hat methodologies. Is this not enough reason to employ one? Being on the first page can possibly provide a serious return on investments with the right expert. Find a consultant who understands the ins and outs of best practice SEO and you are in the game. You will be smiling.
SEO is risky, tricky but not too expensive
Picking and or choosing the right SEO company or expert is all you need. But how do you identify one? The first thing to do is to ask others who have used the services of an SEO expert when looking for one. This is neither the best approach because there is what we call black hat and gray hat SEO. These may deliver results over a certain amount of time before Google falls on the site like a ton of bricks upon discovery.
One of the best questions to ask an SEO expert is to know how many years experience they have and their educational background. Many universities are currently offering digital marketing degrees of which SEO is an integral part of the course. These two questions will open room for more insights and questions that will enable you to make the right decision. Someone with a degree in digital marketing is more likely to deliver the results using best practices and benchmarking industry standards. Avoid taking any risks.
An SEO expert will help your target audiences to find your website
Your website is a powerful point of contact for prospects and customers. Your website is your shop and when optimized accordingly, your products and services could potentially reach millions of people around the world. Working with an SEO expert with mastery of the subject comes with the opportunity to increase your sales, leads, prospects, investors and even new found friends.
Having a website that no one can see in search results is a total waste of finances, resources and time. This just another important reason why you need an SEO expert. An expert will get your business found, raise your brand awareness and equity. SEO therefore, be part of your marketing mix and to achieve this; you need a strategy-driven SEO expert.
SEO experts will help you to create your online empire
There is no room for errors and mistakes in SEO. The competition is very fierce with some businesses spending tens of thousands of pounds, month in, month out and with a good return on investment which is evident by the number scrambling for the best of the best SEO experts. In this field, every minute detail is taken into account.
Why is Google webmasters tools (Search console) very important?
Google search console formerly known as Webmasters tools if a free analysis and recommendation platform that helps you to monitor and maintain your website presence in google’s organic search results. However, you do need a Gmail account to use the tools. It gives you the opportunity to view your website in a way that Google does and Google often makes recommendations on various aspects of your website needing improvements. How much more do you want Google to care about your needs and efforts?
Google search console is therefore, one of the important SEO arsenals for any SEO expert or consultant. Below are the various reasons for SEO consultants, business owners, website administrators, Application and website developers to use Google search console. These important reasons include the following:
- Know which keywords that triggered your website to appear on organic search results
- submit new content as and when needed for crawling
- Learn or find out the keywords that brought in more traffic to your website
- Tell google the type of content on your website you do not them to crawl
- Monitor and discover malware issues and clean them
- Maintain and update your website with minimal effort with recommendations from Google
- Learn if Google is able to see your Schema.org
- Find out if google can the installed AMP on your website
- Find out if people are coming to your site via mobile
- See if there are any issues with your mobile site
- Discover the websites that link to your website
- Find out if Google is able to crawl all the content on your website
Do not worry about not having the knowledge to work with Google search console. Google has provided all types and forms of tutorials to get you started in no time. All you need is to become familiar with the basics and the rest will come. Alternatively, you might hire the services of a webmaster with expertise in using search console. With that being said, there are hundreds of video tutorials on Youtube to help you get started.