How important are accelerated mobile pages “AMP” for SEO and UX
Accelerated Mobile Pages (AMP) refer to an initiative by Google, created to compete with Facebook’s instant Articles. Its main role is to design fast mobile pages. This online publishing format is optimized to for use on the mobile web. This project aims at enhancing the performance of the internet. It eases the creation of ads and websites that perform well across all distribution platforms at high speeds.
Technically, AMP refers to an HTML page designed to be light and load at fast speeds. It is a form of HTML that is stripped down to enhance super fast loading of pages on different platforms. HTML of this kind comes with some restrictions to enhance reliability. Google launched AMP-HTML officially in February 2016.
In most cases, the HTML pages are customized to make common patterns that ease their performance. There are three options of AMPS for you to choose. These include non-AMP version, a simple AMP version of an AMP version of your page.
Components of the Accelerated Mobile Pages
AMP has several elements that enable the system to perform better. The AMP JS (Java Script) library speeds up the rendering of MP HTML pages. It actualizes all of AMP’s excellent performance, manages the loading of resources and provides custom tags to enhance quick rendering of the client’s page. It asynchronies everything coming from external sources thereby ensuring smooth page rendering. This feature blocks all barriers that limit effective page rendering. It also sandboxes all iframes and pre-calculates the layout of all page elements before loading the resources. This technique also disables the slow CSS selectors that might hinder the overall page performance.
AMP cache made by Google is used to serve the cached HTML pages. The Google AMP cache refers to a network that uses a proxy to deliver all valid AMP documents. It selects AMP pages, stores them and enhances their performance automatically. With Google AMP cache, all JS files, the document and the images load from one origin that uses HTTP 2.0 for enhanced efficiency. The cache has a validation system that confirms that validity of the page. The validation system proves that the page is made to work without depending on external resources. This system confirms this by running several assertions that confirm the page’s markup qualifies as per the AMP HTML specifications.
There is also another type of validation that comes with every AMP page. This validation system logs errors directly to the console of the browser during the rendering of the page. This feature allows you to understand the effect of complex code changes to the page performance and experience of the user.
What AMP Provides
Accelerated Mobile Pages make the loading speeds faster because they only include CSS and basic HTML. They, therefore, promote the higher performance of search pages and engagement. All web pages published in the AMP format load very fast thus affording the users an engaging and smooth online experience both on the desktop and mobile. It also provides advertisers and publishers with a choice of presenting their content online while enhancing key performance indicators.
Reasons for Using AMP
There are many reasons for using AMP for your website. Using AMP makes your site to be displayed differently on Google. You can notice the AMP level in your Google search results easily by looking at the carousel. The benefits of using AMP include;
AMP enabled pages load faster as compared to normal pages. This factor reduces the bounce rates when people try to access your website. A page that loads faster is most likely to increase conversions.
Improved S.E Ranking:
Google has developed a mobile-friendly ranking boost. Despite the fact that AMP works independently, the pages that load fast and are user-friendly thus very good for SEO, UX and as well as an opportunity to increase their ranking.
Increases Click through Rate:
The Content displayed in the AMP enabled pages has higher visibility as compared to that of normal pages. This factor encourages visitors to clock on your website thereby increasing the click-through rate.
Supports on-site Ads:
Pages that are AMP enabled support many types of ads including info-links, Ad-Sense, Media-Net and much more. This feature provides a sure way of monetizing your pages.
Many big companies such as LinkedIn, Pinterest, Chartbeat, WordPress among others use AMP. Major media companies including Times Inc, CNN, The Washington, ABC and Fox news use AMP. This factor is a clear assurance of AMP’s role and value.
It is worth-noting that the entry of AMP into the market defines the order of things with Search engines. It promotes faster web experience thereby promoting online business. Most companies and individuals are yet to understand the role of AMPs. However, the few who have adopted them are smiling all the way. AMP is one of Google’s latest open-source developments that has revolutionized life on the net and Internet marketing.
9 SEO strategies that deliver results in 2017-2018
Now that Hummingbird, Penguin and Panda have arrived to weed out the low-quality websites from Google’s SERP’s, it’s more important than ever for online businesses to find superlative SEO strategies. Here are eight of the very best of them in an order that leads to a final summation of a well-defined SEO campaign. From defining target audiences through keyword research, finding the gaps and opportunities, surpassing the competition and on to thought leadership, these SEO Strategies should be helpful and informative.
Define Target Audiences.
A website must provide content that is useful and relevant to visitors to the site. The first step in this process is to clearly define the target audience and their specific interests and needs. You may need to use several research methods in defining the needs of the target audience. Research methods such as those below may prove very useful in defining the terms and phrases used by the customers you want to attract to your website.
• Market Research Studies can be valuable. It may be necessary to pay for high-quality research studies, although websites that offer free market studies do exist.
• You can discover more about the preferences and needs of your target audience by placing a survey on your site, or by directing customers to a site that generates marketing data through surveys.
• Focus groups can generate top-quality information about products. You may be able to organize a focus group yourself, but if not, many companies run paid focus groups.
• Find out if a topic or product is producing excitement, or buzz, by researching on sites that track brand-metrics.
Now that you have gathered as much information as possible about the Target Audience, the next step is to refine the keywords. Keyword Research can begin with a deeper look at either the product, the service, a topic, or the customer persona if you have created one.
Start by creating a template, such as an Excel spreadsheet. It may help to create clearer keyword categories if you use a separate tab for each keyword. Be creative and explore as many keywords as you can, as some keywords can be deleted if they do not produce the search traffic volume that qualifies them for inclusion. For the easiest keyword research, a Google AdWords template includes a column in which you can fill in the Google estimated monthly search volume for each keyword.
Start Keyword Research on the Google AdWords template, by typing in a keyword from one of your categories and then, from the Match Type Categories it is essential that you choose Exact. By going through this step, you may find further high-volume keywords that you wish to add to your categories and perhaps even your website. Export this data to your Excel spreadsheet, so that you have two columns: the terms for the keyword category and the results from the Google AdWords search. Finding the
Gaps and the Opportunities.
When we refer to Gaps we are saying that page analytics have revealed that referral volume, or visitors directed by links from other websites, is low.
When we speak about Opportunities we mean that page analytics have revealed that there is noticeable search volume for certain content that has not been included on your web page.
To define Gaps and Opportunities find the referral numbers derived by your analytics system and add them, in an extra column, to the Excel spreadsheet you have been working on. You need not obtain the referral numbers for every keyword category, but by choosing a sample set based on either high-volume or low-volume search terms, you will be able to come to some understanding about areas where you are going well as opposed to areas where you are not going so well. It is possible to pull referral data for the whole list, but remember that your time is valuable. Pull the referral numbers for the keyword categories that you know are going to give you the most insight.
Enter the correct data into two new columns, the first entitled Referrals and the second entitled CTR. Use the Excel page capabilities to calculate the CTR numbers from the Referral numbers.
Once these four columns have data in them, the Excel spreadsheet is able to reorganize the data so that the keyword categories are now sorted from highest CTR to lowest CTR. If you have scored a CTR rating of 35% or more for a keyword, that’s very good news, as even the head keywords rarely score 100%. The keywords which have scored 2% CTR or fewer reveal Gaps. Once you have assessed the reasons why this Gap has appeared in your CTR’s, note it down. Opportunities are revealed where the high-volume search terms are not matched by high referral rates and CTR. You may be able to find ways to incorporate new material into your website, the opportunity to do this having been revealed by the data generated via the Excel spreadsheet.
Competitors could be defined directly as the companies that sell the same product or service as your own website, but competition can also be defined under the headings of the keyword categories for your site. By searching for the sites that top the listings under a series of related keywords, you may be able to discover more about what your strongest competitors are doing. For instance, a site that sells furniture is in direct competition with other sites that sell furniture, but by typing related terms into a search engine, such as cane furniture, patio furniture or dining room tables, more insight about competitors can be derived.
Record the results of such a keyword search in a new Excel spreadsheet, or go to the Keyword Difficulty Tool on Semrush.com, Alexa.com, or Moz.com.
Learning from Your Competitors.
This is the portion of the eight-step SEO Strategy in which you try to define what makes your competitors so popular by examining certain features and comparing them to similar features on your own website. The major purpose of this comparison is to find out what brings people to your competitors’ sites, what encourages people to go back there, what makes people want to tell their friends about them, basically, what makes people love this site?
An Excel page can be used to list these features, which may be the content, landing pages, social media presence, widgets and tools that appear on your competitors’ web pages. Features such as Likes and Dislikes, In-links, On-Page and Traffic are headings which could be used, but you may also analyze competitors’ web pages in whatever way you see fit to do so. Just remember that the idea is not just to beat the competition but to actually offer a better product than theirs which will grow its own natural popularity.
Google has indicated that site speed and the resultant page speed are signals that affect page rankings. Both the user experience and the conversion rate are also negatively affected by a site that loads slowly. In order to reduce page speed, you must compress files that are larger than 150 bytes; there are software tools which allow you to perform this task easily. You may also decide to enhance your code by removing commas, spaces and other irrelevant symbols. On the subject of compression, it is important to ensure that all the images on your site are loaded as either PNG or JPEG files are that they are not too large.
Help your site to load efficiently by subscribing to a Content Delivery Network, in which copies of your site will be stored at data centers across the globe. By doing this, you offer users more consistent site access.
A Mobile First Approach
The Google algorithms have altered; they now reflect the user experience more than previously. Now that mobile devices outnumber desktop devices and most searches are made from mobile devices, it is crucial to develop websites that are responsive on tablets and smartphones.
For special effects on the screens of mobile devices, webmasters should use HTML5, rather than plug-ins. Rich snippets in search results and concisely worded content will stand out on smaller screens. Building an app is another method of adapting the mobile experience for users, although Google crawlers prefer the responsive web design.
Though leadership may be an even better marketing and SEO tool than straight out advertising. Although the results may take a little longer to become evident, the brand perception of your company will be enhanced, and you may eventually find that your brand dominates its niche.
Demonstrate that your company has insight and authority by regularly publishing long-form articles that are based on highly-quality study, exploration and research, in-depth case studies, thoughtful, incisive blogs, informative infographics and finally by adding high-quality research links to your site. Due to the perception that your brand is a thought-leader, you may be able to request that higher prices be paid for your product.
Just as important as On-page SEO, Off-page SEO may be carried out by several methods, all of which contribute to the positive branding of a website or company. One way to look at Off-Site SEO may be to consider that creating an excellent product or service is the best way to foster interest in that product or service. Word-of-mouth, guest blogs, and reviews on other sites than your own are all part of this cycle of positive publicity. Customer service, another type of Off-Line SEO, should ideally be a form of referral for your product. The key concept that applies to customer service is Positive Interaction. A smile is a form of free publicity when it is perceived from an SEO angle.
The role of social media in on-page SEO has been debated. It could be said that social media plays a changeable role in SEO, as changeable as the Google search algorithm itself. A social media account may become useful in attracting visitors to your site, even if Google page ranking spiders do not rate social media likes or dislikes. A well-managed Facebook or Twitter account may stir interest in your product and drive traffic to your site.
Some additional Off-Line SEO strategies revolve around catching the attention of thought-influencers. You may come into contact with these people at public events or seminars. With regard to Off-site SEO, put yourself out there and get an understanding of what other SEO experts are doing.
Final Thoughts and Summarising Your SEO Campaign.
Once you have completed the steps above, you may find it rewarding to place all the insights you have gained into a single document. This final step is a way of creating a new vision for your SEO Strategy. You have probably been able to derive some specific insights which you would like to go to work on straight away.
It is not wise to implement an overall SEO Strategy in a random way. By creating an overview which places the strategies in a logical order you will be more likely to re-create your website by making it different in the ways that matter most.
Reasons why you need a qualified SEO expert
SEO experts are like medical doctors. An SEO expert is someone with practical experiences of delivering on-page, off page, technical, content and analytics. If you looking for an SEO expert, then you have heard about SEO and believes that it works. There are plenty of reasons why you need an SEO expert and I am going to highlight a few of them below. Have you ever wondered why every business with an online presence is looking to employ the services of an SEO expert? Is it that SEO is too powerful or very cheap? Well, let’s get started.
SEO is an important part of your marketing strategy
SEO is the king of online marketing. Without targeted audience browsing your website then you have no business. SEO is about increasing your traffic and sales without paying a dime for such an acquisition. However, SEO works in tandem with link building, social media marketing, branding, content and other digital marketing strategies. These combinations and more will amplify, complement and strengthen other elements to provide your goals and KPIs.
How do you go about implementing SEO if you don’t know the pros and cons? SEO itself is a quagmire and a seven-foot deep grave. If you not careful, SEO can ruin your business, investments, family-life with a single small mistake. This is where SEO experts come in. They are able to solve your mistakes, point you in the right direction, rescue your business with bespoke strategies that are suitable only for your business needs.
SEO is a long term investment
SEO is a powerful investment that yields results over time. You may start to experience the results within 1-6months depending on the age of your website, quality of the content and much more. Analytics and Google search console are some of the tools that tie-in with SEO. A good SEO expert will possibly take a website without any form of rankings whatsoever to the first page and or even to the first three organic listings using white-hat methodologies. Is this not enough reason to employ one? Being on the first page can possibly provide a serious return on investments with the right expert. Find a consultant who understands the ins and outs of best practice SEO and you are in the game. You will be smiling.
SEO is risky, tricky but not too expensive
Picking and or choosing the right SEO company or expert is all you need. But how do you identify one? The first thing to do is to ask others who have used the services of an SEO expert when looking for one. This is neither the best approach because there is what we call black hat and gray hat SEO. These may deliver results over a certain amount of time before Google falls on the site like a ton of bricks upon discovery.
One of the best questions to ask an SEO expert is to know how many years experience they have and their educational background. Many universities are currently offering digital marketing degrees of which SEO is an integral part of the course. These two questions will open room for more insights and questions that will enable you to make the right decision. Someone with a degree in digital marketing is more likely to deliver the results using best practices and benchmarking industry standards. Avoid taking any risks.
An SEO expert will help your target audiences to find your website
Your website is a powerful point of contact for prospects and customers. Your website is your shop and when optimized accordingly, your products and services could potentially reach millions of people around the world. Working with an SEO expert with mastery of the subject comes with the opportunity to increase your sales, leads, prospects, investors and even new found friends.
Having a website that no one can see in search results is a total waste of finances, resources and time. This just another important reason why you need an SEO expert. An expert will get your business found, raise your brand awareness and equity. SEO therefore, be part of your marketing mix and to achieve this; you need a strategy-driven SEO expert.
SEO experts will help you to create your online empire
There is no room for errors and mistakes in SEO. The competition is very fierce with some businesses spending tens of thousands of pounds, month in, month out and with a good return on investment which is evident by the number scrambling for the best of the best SEO experts. In this field, every minute detail is taken into account.