What is the future of artificial intelligence and content
Automation is a big draw in the market today, as the world of business is always looking for a way to cut costs and increase profit. The use of Artificial Intelligence, or AI, instead of live people to complete content and handle marketing for the business, can mean an appealing cut in costs for the company and less personnel to worry about managing. However, SEO companies will have difficulties automating their SEO services because of the complexity in Google’s algorithms.
However, is it really going to be a beneficial idea? Is it possible? Below, we look at the aspects of marketing affected and the potential for the use of AI in these areas.
Automated marketing is a sort of precursor to actual AI use in marketing. Live people still have to create the content, but the repetitive tasks associated with marketing, like sending emails, posting blogs or social media posts or other actions related to releasing content to the target audience, are handled by a specific software. This frees up time for people who were previously swamped with repetitive tasks to focus more on new strategies and creating new content.
Automated Marketing Related to AI
There are two sides to marketing: the science of how to reach people effectively and the art of creating copy that resonates with them and increases their interest and likelihood of investing in the product or service in question. With the way that technology continues to improve and increase its impact on the world, it only makes sense that these two aspects of marketing are headed toward a central point.
Some companies have already created software that can generate content comparable to that written by a human. They then use that material to draw traffic to their platform. Other companies have increased the use of AI in their marketing by streamlining the approach to organizing and evaluating the data they use on a regular basis. Still, others use data they have gathered and AI platforms to create narratives to further their marketing strategies.
Will AI Take Over Content Marketing?
Consider the fact that organizations like The Associated Press are already counting on algorithms to generate 3,000 articles a year and suddenly the reality of robots creating content isn’t as futuristic as it seems.
The approach to using AI to create content brings a lot of benefits to the table. This includes more personalized content for each reader, spinning the article to relate to the direct effects of elections, natural disasters or even war on your home and family.
It is entirely possible that; content marketing and all of its related tasks will be handled by AI in the foreseeable future. What does that mean for the humans in the field? Well, there will be a considerable cut in the number of jobs available. However, those who do enter the workforce will be focused on other content strategies and approaches that can not be handled by algorithms effectively.
Early Adoption vs Late Adoption of AI Marketing
Adopting the techniques that involve AI Marketing early, which means in the next couple years, will mean resorting to a lot of articles that are more click bait than valuable content. This can result in a decrease in traffic to your site, as people are well aware of click bait now and tend to avoid it when possible.
However, it can get you in on the ground floor of the algorithm use and give you an idea of how this process will work when the content produced is more refined. In a few years, around five or so, the content may be the quality of an entry level human writer, and you will be in a good place to benefit from these upgrades.
Meanwhile, for businesses that wait until later to adopt AI Marketing, their website will continue to draw in traffic now that appreciates the quality articles compared to click bait. Also, this dependability will mean a less significant drop in readers later when the business does switch to AI content and it is of lesser quality. Since it will seem written by humans, that may not affect readership in a way that is notable.
Future Challenges for AI
Using AI to create content is going to increase the quality standards set by search engines. As we have seen as the Internet has evolved, the more push to automate processes and scam the system, the more refined the algorithms are made to find content that can truly benefit the reader. While AI may be generating content using data now, it will need significant improvements in the coming years to even come close to comparing with the quality pieces that are crafted by the human mind.
The use of AI to create content will become a popular and sought-after process when the software is more readily available. After the initial demand, however, the challenge will become finding ways to keep the interest of the businesses that want something more personalized. In order to stand out from the crowd, the AI will need to be more complex and customizable. That can increase cost and time spent on improvements. In turn, the software may become more costly and customers will lose interest, as they can find cheaper alternatives for the same results.
Therefore, the likelihood of AI taking over content marketing completely is currently low – at least within the next decade or so. It will continue to increase in value as the efforts are made to refine algorithms. However, the element of human thought and talent still win out over the use of AI to come in at the top of your field. For now, anyway, that remains true.
Keep in mind, also, that the AI software used to create content will become more available, and that level of content quality will be common and easy to find. Then, it will be more important than ever to maintain better quality content and utilize that to get to the top of the food chain and stay there. Content marketing may be handled by AI in two decades, but for the foreseeable future, humans will stay key to business success.
The Future of Voice Search and Its Impact on SEO
Voice search has evolved over the years and has become a very popular means of browsing the internet. It is seemingly the fastest growing search method to be invented. It is fast, hands-free, fun, accurate and allows for easy multitasking.
Voice search or voice-enabled search is the use of a voice command to search for information on the internet. The voice search is used to make inquiries, search for information and get answers to questions.
With everything going on with voice searching, questions are rising and answers will be needed to feed those questions. Apart from the answers being needed, consider this a medium to learn more about the effects and the benefits as well.
Why is voice search important?
There are some people who do not really type the way they talk. They find it difficult to express their verbal words exactly the same way in written form. There is usually always a little difference and that “little” difference makes it difficult for the results they are looking for to be found. However, when they talk or use the voice search feature, they get rapid answers. The trick is that, while typing, they just type in the keywords like for example “food-Kenya”, meanwhile, if they used the voice search feature they could ask questions directly using their voice like; “what is the best meal in Kenya”? A search of this type will certainly get more accuracy.
Voice search allows users to search the internet while doing other things. It provides a quicker option for those who do not like typing on their phones to still access the internet.
Since voice search provides answers quickly, it helps to reduce negative signals such as high bounce rates. This helps in improving the ranking of a website if it has been optimized for voice search.
Brands that fuel the rise in voice search
Google has revealed that voice search is one of the fastest growing forms of search and they’ve invested heavily in it. As more gadgets like apple (siri) are becoming more reliant on voice search, some website owners and tech giants also woke up to this type of search development including the likes of; Alexa by Amazon, Cortana from Microsoft, google now, etc.
These companies set the trend for voice searching and more brands are beginning to appreciate the importance of adopting it, so as not to be left behind. The fact that some of these technology giants invested millions of dollars into these digital assistants is an indication of its potential and this has made some other brands to consider implementing it.
What are people using the voice search technology for?
You can use the voice search to make corrections or specify what you’re actually looking for. For instance, if you search for ‘whales’ on the internet using voice search and you get wales instead, you can simply spell W-H-A-L-E and the appropriate result will pop up.
The previously searched
The use of voice search will also help you make follow-up searches. A typical example is when you search for something like the “LONDON BRIDGE”. Afterward, you can also ask “who built it?” Google will understand the context in which “it” is being used.
Understanding Context based on location
People use the voice search to get the timing for their next trips. Here’s a sample of how it works; you can ask Google “how far is the airport from the stadium?” and Google will immediately know that your current location is the stadium.
Understanding Application Based Context
If you are chatting with a friend about a particular restaurant on an application like fiber, and you voice-ask Google what the menu is, Google will know the restaurant’s menu you’re trying to get.
On screen context
Let us say you’re reading something on Wikipedia about Tom Cruise. Once you say to Google, show me pictures of Tom Cruise, you’ll be sure to find it.
You can ask Google things about you. You could ask Google “where’s my house address?” and using Google voice search, your house address would pop up with Google knowing the context “my” refers to.
In general, voice searching is mostly used to ask questions and locate places.
How will the voice search technology impact SEO?
The use of voice search is on the rise. With the increase in accuracy of voice searching and the adaptation of the technology by more mobile companies, more and more people would turn towards voice searching. It is obvious that voice search is going to be the future of web search. As a digital marketer who wants to implement some SEO strategies, it would be smarter to incorporate voice search into these strategies so that you can capitalize on the increasing amount of people using voice search to access the internet. Here are a few strategies you can adapt to leverage the benefits of voice search.
Using Long Tail Keywords
People do not use keywords on voice search the same way they would do when typing. They ask more direct questions to get better corresponding answers. Long tail keywords are usually more conversational which is the way voice-searchers access the web. Inputting long tail keywords in your content increases the chances of it ranking high on SERPs for voice search. Also, try to develop contents using an informal tone.
Optimize microdata on your site.
Visitors, search engines, and mobile voice search users are usually all about the basics. The very small things like directions, locations, sitemaps, and all other basic things that mobile users are after should be optimized on your site.
Most searchers usually just ask questions about the content they need. One way to increase your ranking is to have an FAQ page on your website about your content. That way, when questions are asked, your website comes up as well.
From time to time carry out keyword research on the questions that are frequently asked by users of voice search technology and develop your content with the focus on those keywords.
The Use of voice search continues to increase daily with millennials forming a greater part of that number. People now want information faster and in the easiest way possible. Voice search is being used to ask for everything from directions, locations, types of foods to how to prepare some foods, the best fashion, and best beauty products. Implementing voice search technology to SEO is no longer an option, but a necessity if a brand wants to stay within the competition. Voice search is the future of web search and should be adopted to increase traffic, increase user engagement, improve ranking and bring profit to the business.