Are you using video to compliment your SEO?
This is a question many growing SEO consultants without insights have asked a thousand time. The first thing to bear in mind is that we are now in a world of high-bred technology, a world in which technology is advancing on a day to basis and user behaviors witnessing a rapid change that is backed by the revolution.
Nowadays, youtube has become a major search engine due to the fact that, people are now preferring to watch long videos than reading long texts. If you were to write a blog post of 2000 words about why video is good for SEO, the likely possibility is that; only 1/1000 will ever read to the end of the post.
The reason is that, when a majority of the people go online, they scan than read through the whole text. Once you have built your brand, new-comers in the industry will persevere to read through because you have been identified or known as a subject expert which is this case will be an SEO expert.
However, with video, it is very different. I have shared a video here which gives some insights on how to get your videos doing well within the SERPS. The question to answers remains and that is why is video good for SEO?
Google has been including video in search results which is evident enough that video is now a holistic part of search engine optimization. Before a video is featured in the organic search results, Google would have noticed watchers spending reasonable time to watch such videos which means; there is something of interest in the video in question.
Another reason is that; videos create inbound likes which is a plus one as Youtube is a DA 90 authority. You definitely need a quality domain or page authority that links back to your website if you want to dominate the first page. However, it is not just about videos only. The presenter and manner of presentation is one of the factors that will engage your prospects. Note that Google takes the amount of time spent watching your videos to determine your position. Therefore, you need someone who is
Note that Google takes the amount of time spent watching your videos to determine your position. Therefore, you need someone who is a natural presenter, someone with a voice and body language. Finally, your videos should never be created purposely because you want to rank well in the SERPS. A video that is good for SEO is one that provides valuable information to your prospects. If they liked it, they will start to share it. Period.
When a video appears in the natural search results, Google uses thumbnails. These thumbnails are eye catchy and because humans have been proven to be engaging visuals, searcher always click on those thumbnails and out of curiosity to learn more about the video in respect and also because many now prefer to watch videos than read hundreds or thousands of words. Majority of the searches now occur on mobile. Do you think someone will walk the streets reading from a small hand-held device when they could watch a video?
Majority of the searches now occur on mobile. Do you think someone will walk the streets reading from a small hand-held device when they could watch a video?
However, a video that is not optimized for search won’t produce the expected results. A well-produced video is never boring as straining your eyes to read through a long page. Such reading is only good for students. Google’s technology has grown to another level the giant with tools to be able to understand the voice on the video. This helps Google to take away chaffs into the bin and leave room for valuable video content.
Watch the video I have shared to learn more about the good qualities of engaging videos. Make sure to take a look at Brian Dean’s body language.