Ecommerce Voice Search Optimisation

Ecommerce Voice Search Optimisation Tips

The way individuals look for information online is continuously changing. With the proliferation of smart speakers, virtual assistants, and speech-enabled gadgets, voice search for e-commerce is becoming an increasingly important component of how people interact with technology. Indeed, Comscore forecasted that by 2020, 50% of all queries would be voice-based. While this figure may vary depending on the study, the upward trend is obvious. Understanding Ecommerce voice search optimisation is critical for ecommerce business owners and marketers who want to provide a great user experience, remain ahead of the competition, and ensure their site ranks high in voice search results.

In this blog post, we’ll look at the influence of voice search on ecommerce SEO and how to optimise your content for voice queries. We’ll focus on employing conversational language, incorporating question-based keywords, and leveraging structured data to boost the visibility of your site in voice search results..

What is Voice Search, and Why Does it Matter for Ecommerce?

Voice search for e-commerce allows people to search the internet using spoken words instead of typing. It’s convenient, fast, and hands-free, making it ideal for rapid queries or multitasking. Devices such as the Amazon Echo, Google Home, and Apple’s Siri are pushing this trend, making voice search more accessible than ever.

Voice search is a game changer for e-commerce businesses for a variety of reasons including:

1. Natural language queries: Voice searches are more likely to use conversational language than text-based searches. This means that users are more likely to ask detailed questions rather than short keywords.
2. Local search: Voice search is frequently used to answer local questions such as “Where is the nearest coffee shop?” or “What is the best restaurant nearby?” This creates opportunities for local SEO.
3. Long-tail keywords: Voice queries frequently include long-tail keywords, which are more specific and less competitive. This can be beneficial for ecommerce sites that want to target specific markets.

Given these considerations, optimising for voice search can help you capture more traffic and stay ahead in the ever-changing landscape of Ecommerce SEO. Now, let us look at some practical ways to optimise your ecommerce site for voice search. 

Using Conversational Language in Content

One significant distinction between voice search and traditional search for ecommerce is the use of conversational language. When using voice search, people tend to speak more naturally, asking questions and using complete sentences. Adopt a conversational tone when creating content for voice queries. Here’s how you can do it:

• Write in a conversational tone: avoid using excessively technical or formal language. Write as if you were having a conversation with your audience. Use straightforward language, short sentences, and an approachable tone.
• Answer common questions: Determine which questions your customers are likely to ask and provide clear, concise responses. This may include inquiries about your products, shipping policies, or return procedures.
• Use natural phrasing: When writing content, consider how people would phrase their questions in real life. Instead of “best running shoes,” ask “What are the best running shoes for beginners?”

By using conversational language in your content, you are more likely to match how users phrase their voice queries. This will increase your chances of appearing in voice search results.

Incorporating Question-Based Keywords

E-commerce Voice search frequently involves asking questions, so question-based keywords are essential. These keywords often begin with “who,” “what,” “where,” “when,” “why,” or “how.” optimising your content with these question-based keywords can increase your chances of ranking in voice search results. Here’s how you can do it:

• Identify common questions: Look into the questions your target audience is asking. Use tools like AnswerThePublic or Google’s “People Also Ask” feature to find popular questions about your industry or products.
• Create FAQ sections: Including a frequently asked questions (FAQ) section on your website is an excellent way to incorporate question-related keywords. Answer common questions concisely and informatively.
• Structure content around questions: Write blog posts or product descriptions that answer specific questions. This approach is well-suited to voice search queries and has the potential to increase traffic.
• Use headers and bullet points: When organising content, structure information using headers and bullet points. This makes it easier for voice assistants to extract useful information from your content. 

By including question-based keywords in your content, you may boost your site’s relevancy for voice search and raise your chances of appearing in the results.

Leveraging Structured Data for eCommerce Voice Search

Structured data, also known as schema markup, helps search engines interpret the material on your website. By including structured data on your pages, you may provide more context to search engines, increasing your chances of appearing in voice search results. Here’s how structured data might improve voice search optimisation:

• Featured snippets: Structured data boosts your chances of being included in featured snippets, which are the brief replies at the top of search results. Voice assistants frequently employ featured snippets to answer voice requests.
• Rich results: Structured data can produce rich results such as product reviews, ratings, and pricing. These rich results might make your content more appealing and enhance the click-through rate.
• Voice-search friendly information: By including structured data, you may give voice assistants clear information to use when replying to voice requests. This may include product data, business information, and customer feedback..

Implementing Structured Data

To use structured data for voice search, consider the following:

• Use Schema.org markup: Schema.org provides a diverse set of structured data types for various content elements. Use the relevant schema markup for your content type, such as product reviews, or FAQ.
• Add Schema to key pages: Concentrate on adding structured data to key pages, including product pages, category pages, and FAQs. This increases your chances of appearing in voice search results.
• Test structured data: After applying structured data, utilise Google’s Rich Results Test tool to confirm that it is properly deployed. This tool allows you to identify and correct problems before they affect your SEO.

By utilising structured data, you may optimise your site’s visibility in voice search results and improve the user experience for speech-enabled devices..

Embracing Voice Search for Ecommerce SEO

Voice search for e-commerce is changing how people engage with technology and search for information online. As an ecommerce firm, optimising for voice search is critical to staying ahead of the competition and capturing more traffic. You may increase your chances of appearing in voice search results by focusing on conversational language, using question-based keywords, and leveraging structured data.

To succeed with voice search optimisation, keep the following tips in mind:

• Understand how people speak: Voice search is all about natural language. Listen to how individuals ask questions and tailor your material accordingly.
• Prioritise user experience: A seamless user experience is essential for voice search. Ensure that your site runs quickly, is mobile-friendly, and contains clear information.
• Stay updated with SEO trends: Voice search is a constantly expanding aspect of SEO. Keep up with the current developments and adjust your approach accordingly.

By integrating voice search for e-commerce and improving your content, you’ll be well-positioned to capitalise on rising voice search traffic and boost your ecommerce SEO. Happy optimisation!