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Types of internet marketing

What are the 8 types of internet marketing?

Internet marketing is an essential component of growing a business in the digital age. It encompasses many different strategies and techniques, all designed to reach potential customers online and drive them to take action. Internet marketing can be broken down into 8 main categories:

  1. Search Engine Optimization (SEO). This type of internet marketing uses keywords, meta tags, and backlinks to help improve website visibility on search engine results pages and usually best to work with the best SEO agency or a reputable SEO company
  2. Pay-Per-Click (PPC). Internet marketers use PPC to pay for ads that show up in searches or alongside related content online.
  3. Social Media Marketing (SMM). Digital marketers use SMM to reach target audiences through social media networks like Facebook or Twitter.
  4. Content Marketing. Internet marketers create content such as blog posts, videos, or ebooks to draw attention and generate leads online.
  5. Email Marketing. Internet marketers use email campaigns to send automated emails that are timely and relevant to potential customers.
  6. Mobile Marketing. Internet marketers use mobile marketing strategies such as text messaging, QR codes, and display ads on mobile devices to reach audiences on the go.
  7. Marketing Analytics. Internet marketers track website performance to get insights into customer journeys and audience behaviour online with marketing analytics tools like Google Analytics or Hotjar Heatmaps & Recordings.
  8. Affiliate Marketing. Internet marketers use affiliate programs to incentivize influencers and websites to promote their products or services in exchange for a commission.

Whether you’re looking to hire an online marketing agency or handle digital marketing yourself, understanding these 8 types of Internet marketing is essential in growing your business in the digital age.

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