Custom Market Research Services
Discover Who They Are and How To Reach Them and What They Think
No business can thrive in today’s competitive market without resorting to effective research. Why is this the case? As markets continue to become more and more cut-throat, organisations must rely on data-driven decision-making; which means they need access not only to their own information but also that of other companies’ too!
The collection and analysis are imperative for both large corporations as well small startups with limited resources or not. Market insight will always hold an important place within every company because it allows them to make informed decisions about how to best serve their customers who with different needs from one another
Market research is a vital tool in the arsenal of any business. It helps companies find out how to better satisfy customers and reach their full potential, which benefits both them and the customer who could eventually become loyal to your business, translating into more future sales!
Maybe your interest is solely on competitor analysis relating to your SEO and performance marketing, we are happy to help you understand what your competitors are doing, areas within your business to push harder, and how to beat your competitors in their own game.
There are many techniques used to obtain market information. They basically fall under two procedures, depending upon whether you want numbers or opinions.
Quantitative Market Research is the modern method of collecting data from surveys to find out what people think about a product or service. It’s often used when research objectives require large numbers, like in marketing campaigns where you want feedback from many respondents on how satisfied they were with your innovative TV set as an example!
The goal of Qualitative Market Research is to answer the ‘how’ and ‘why’. The process takes place via telephone, face-to-face or chatline interviews. It is a type of market study that can be used alongside quantitative methods. This kind of interview may help determine the ‘why’ and ‘how’, but it doesn’t have as much power to provide insights about your product or service with only one respondent on each end for an hour-long call..
Decide Where to Go From Here With Market Research
We’ve got you covered with our expert analysis skills in research data. We can provide detailed results of a targeted market survey, providing the information necessary for taking next steps and making the right decisions on your marketing journey!
A full presentation of the results will provide survey insights in detailed table form, and as a commentary explaining further implications that might not be immediately evident from the tables.
Getting the facts about your consumers
Do you want to quickly spot whether you’re on the right track? Need widespread opinion? Do you require quick but thoughtful information? Would you require very specific feedback? Whatever the case, there is a research methodology that will best serve your needs and business objectives.
Surveys are a great way to get quick feedback from your customers. They’re also popular because you can collect data on any questions that might need more thought, which means those nagging concerns like “how often do people eat?” will no longer be an issue! That’s why we are here
A mail survey is a great way to reach your target respondents who may need more time than usual in order to answer the questions you’re asking. This type of questionnaire also works well if you want certain people or regions heard loud and clear!
People’s opinions can vary greatly, which is why it’s important for companies to be proactive about researching them. You’ll want an interactive approach that will give you all different perspectives on your products/services so when customers are done with their survey they feel understood and not just another number in a list
We’re here to help with your market research when you’re ready
- Do you know who your customers are?
- Their demographics?
- Their purchasing patterns?
- Do you want to find out how your product measures up against competing products?
- Find out about lapsed users?
- Or people who never heard of you?
- Find out how your competitors are using social media?
- Find out how your competition’s implementing paid search, PPC or Adwords?
Let us know what the objectives are for your proposed market research, and we’ll develop an effective program to meet those objectives. You’ll receive a full report and/or presentation of our findings AND set ready to launch your new product, put in place a marketing strategy to become the market leader in your category or create the communication materials to target a valuable demographic that has been eluding you.
Drop us a message and let’s talk it over.