SEO Tools to consider for your next SEO Project

Here are some SEO tools. Some are free, paid and others offer trial sessions. This is however not an exhaustive list. We will be updating the list from time to time. So, feel free to check this page on a month by month basis. If you liked the list, please share it online and also link to it.

  • Google Analytics – Analytics is the backbone of every digital marketing. it is a must-have for anyone with a website. You definitely need data to make well-informed decisions. (FREE)
  • Google search console – This is a powerful tool if you’re interested in doing well in the SERPS and I believe we all do. Using this tool comes the opportunity to get advice from Google on what to do to better your SERPS. Highly recommended. (FREE)
  • Ahrefs – Let me give a simple answer about this tool. If you are interested in link building, then, find our where your competitors links are coming from and also go there to get yours. With it, you also spy on your primary competitors and their own competitors. This is how you beat you your competitors on their own game. Sh! (Free trial available)
  • Majestic SEO – This is another link intelligence tool. Majestic SEO has one of the most advanced databases. Very good reporting interface but you will certainly take time to master it. (Not free and no trial sessions)
  • Raven tools – Raven tools makes it easy to create social media, SEO and PPC reports at a glance. They also offer the opportunity to perform a succinct SEO audit for your website. They offer a free trial session.
  • Screaming Frog – Want to find our broken links and also to make sure you all the meta tags on your website? Or are you struggling with creating a sitemap?  Have you been thinking about performing a technical audit? They have you covered. A good SEO tool. (Free download and Premium versions).
  • Searchmetrics – Search Metrics has an arsenal of tools for SEO, link building, mobile, PPC, keyword research, content marketing and more that provides insights and analysis to take away guess work. (Paid)
  • GTmetrix – Do you know the time your website takes to load is one of the key factors for SEO? Do you know that mobile users will bounce off if your website is not fast enough? GTmetrix has you covered. It is a good SEO tool. (FREE)
  • Google Keyword Planner – This is powerful keyword research tool from Google and it is totally free. Nowadays, if you are not running a campaign, you might not be able to use it. However, there are other alternatives out there.
  • SEO tools by seobook – This is my teacher. He also has a bunch of tools covering most SEO areas. He provides an SEO plugin for SEO analysis.
  • SEMrush – SEMrush are an industry leader. Spy on what your competitors are doing with PPC, SEO, Link building and much more including but not limited to keyword research. (FREE and premium versions available)
  • Google speed test – Google is always there for online marketers. This tool will reveal to you stuff that’s blocking your ranking progress and show you how to fix them. It also looks into usability experience for your website on mobile and desktop.
  • Pingdom – Another speed test tool. You can also use to monitor your website’s downtime. Another good SEO tool.
  • Deep crawl – This is another SEO tool that will crawl your website, analyse your site’s architecture and monitor your technical issues. Highly recommended. (FREE trial available)
  • Moz tools – This is one of the first link building, analysis and SEO tools by Rand. (FREE and premium versions)
  • W3C validator – Whether your website’s designed with WordPress, Drupal, HTML etc, you definitely need this tools to find error codes. Google takes code errors seriously. (FREE)
  • Website design directory – This is a web directory for web designers. If you are a designer and looking to increase your visibility, then this is the right directory for you.