Is Search Engine Submission Necessary?
Should you submit your website to search engines? The simple answer is no – search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following...
read moreCan Any Inbound Linking Hurt My Ranking?
Can Inbound Linking Hurt My Rankings? The answer is a simple, “no” – inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were...
read moreThe Importance of Anchor Text in Back-links
The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external...
read moreAbsolute Links vs. Relative Links – SEO Value
The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links provide better...
read moreIncorporation of Company Branding and SEO
SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals...
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Strategic Use of Images in Search Engine Optimisation
The relation between visuals and search engine optimisation When it comes to optimizing your website for search engines, every little detail counts. And one strategy that is often overlooked is the use...
read moreGoogle now discounts all reciprocal links
For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The algorithm has been altered...
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