Learn how responsive website design can enhance your SEO efforts
Responsive web design is a relatively new approach where the design and the development of the website will respond to the user’s environment and behavior. It is based on the size of the screen, the platform used, and the orientation.
In today’s world, companies are going to need a website that is mobile friendly. Most people who own cell phones have a Smartphone, and these people search the web more often on their phones today than they do on their computers. Searching for websites on mobile phones is just more convenient. Most people have their phones with them at all times.
If a person wants to search the web for a particular product or service, they would rather use their phone instead of getting up and going to their computer. A responsive web design will make the website both mobile and desktop friendly. While responsive web design is important for sites to get more visitors, it also has plenty of SEO benefits. At the end of the day, SEO is extremely important for a website. The higher the ranking on the search engine, the more traffic the site will get.
#1 Because Google Says Responsive Web Design Is Important
Since Google chooses which sites are listed first during a search, companies should do what Google says. Most companies rely on search engine results for their site to be found quickly and easily. Because Google recommends responsive design configuration for mobile sites, web designers should listen. By doing what Google says, the website can get serious SEO value. When the site has SEO value, it will be listed at the top of the search. Since most people often click on the very top result listed, this is extremely important.
#2 Keeps From Creating Duplicate Content
One of the biggest problems of building a mobile site to go along with the website is that it will be a standalone site. This means that each page would be considered a separate entity. This means that you could be creating duplicate content. Even though Google says that mobile versions with the same content as desktop sites won’t cause any issues, the duplicate content could cause problems. This means that users could click on the desktop version on their Smartphones or the mobile version on their desktop. Either way, it will make getting on the website difficult.
#3 Stronger Link Building
A responsive site will have a single URL for each page. This is not the case with a mobile or a desktop version. A responsive site will link the user to both the mobile and the master site. Because of this, the page’s rank on Google won’t be lower. In fact, it can build a strong backlink on either the mobile or desktop sites. When it comes to SEO, this is huge.
#4 Reduces the Bounce Rate
If companies don’t use responsive web design, they risk customers getting fed up with their site and moving on to a competitor’s. If they are searching on their mobile device and it is designed for a desktop, they will likely deal with horizontal text and letters that are so small even squinting cannot help them see what they are reading.
This frustration can cause them to move onto a site that is easier to navigate. The bounce rate is not only bad for the company’s business, it can also affect their ranking with Google. If users close the site after just a few seconds and if they don’t click through any pages, the site’s bounce rate will rise and Google will drop the site’s rankings, which will reduce in less traffic. A responsive web design makes the site easier to use, so users won’t be leaving the site quickly, keeping the bounce rate down.
#5 Decreases the Page Load Speed
If a website is not responsive, it can take a mobile site over 7 seconds to load. This is not acceptable for Google. They prefer that the page loads in one second or less. If the website is responsive, it doesn’t need to redirect to a different URL to see the page, therefore, the page loads much faster. There are no true statistics regarding the load speed on rankings, however, it is clear that a good user experience is good for the Google rankings. A decreased load speed will also make users happier. If a mobile site takes too long to load, users are likely to get frustrated and search for a new site. This could lead the user right to the company’s biggest competitor.
#6 Improves Mobile Search Rankings
According to Google, mobile sites are ranked in the same way that master sites are ranked. Since more people today are searching for sites on their mobile phones, it is best that websites are able to accommodate mobile users. A mobile-friendly website will get a much higher ranking on Google than a mobile site that is not user-friendly. Not only will this make their experience on the site a better one, Google will also increase the search ranking on mobile devices. Since mobile searches are so popular today, mobile sites need a high Google ranking just like the master site does.
If a company wants their site to be seen, they are going to need to focus on SEO. If the site is not SEO friendly, the sites listing could end up on the second search page, where most people never even look. There are plenty of ways to make a site SEO friendly, and one of them is to make the website responsive.
Considering all of the ways that a responsive site can improve the Google ranking on both desktop and mobile versions, companies would be crazy not to take advantage of this option. The higher the site’s ranking on both desktop and mobile versions of the site, the more traffic it will get. The more traffic a website gets, the more customers the company will have. The more customers they have, the more money they make. In business, at the end of the day, it is all about the money.
How important are accelerated mobile pages “AMP” for SEO and UX
Accelerated Mobile Pages (AMP) refer to an initiative by Google, created to compete with Facebook’s instant Articles. Its main role is to design fast mobile pages. This online publishing format is optimized to for use on the mobile web. This project aims at enhancing the performance of the internet. It eases the creation of ads and websites that perform well across all distribution platforms at high speeds.
Technically, AMP refers to an HTML page designed to be light and load at fast speeds. It is a form of HTML that is stripped down to enhance super fast loading of pages on different platforms. HTML of this kind comes with some restrictions to enhance reliability. Google launched AMP-HTML officially in February 2016.
In most cases, the HTML pages are customized to make common patterns that ease their performance. There are three options of AMPS for you to choose. These include non-AMP version, a simple AMP version of an AMP version of your page.
Components of the Accelerated Mobile Pages
AMP has several elements that enable the system to perform better. The AMP JS (Java Script) library speeds up the rendering of MP HTML pages. It actualizes all of AMP’s excellent performance, manages the loading of resources and provides custom tags to enhance quick rendering of the client’s page. It asynchronies everything coming from external sources thereby ensuring smooth page rendering. This feature blocks all barriers that limit effective page rendering. It also sandboxes all iframes and pre-calculates the layout of all page elements before loading the resources. This technique also disables the slow CSS selectors that might hinder the overall page performance.
AMP cache made by Google is used to serve the cached HTML pages. The Google AMP cache refers to a network that uses a proxy to deliver all valid AMP documents. It selects AMP pages, stores them and enhances their performance automatically. With Google AMP cache, all JS files, the document and the images load from one origin that uses HTTP 2.0 for enhanced efficiency. The cache has a validation system that confirms that validity of the page. The validation system proves that the page is made to work without depending on external resources. This system confirms this by running several assertions that confirm the page’s markup qualifies as per the AMP HTML specifications.
There is also another type of validation that comes with every AMP page. This validation system logs errors directly to the console of the browser during the rendering of the page. This feature allows you to understand the effect of complex code changes to the page performance and experience of the user.
What AMP Provides
Accelerated Mobile Pages make the loading speeds faster because they only include CSS and basic HTML. They, therefore, promote the higher performance of search pages and engagement. All web pages published in the AMP format load very fast thus affording the users an engaging and smooth online experience both on the desktop and mobile. It also provides advertisers and publishers with a choice of presenting their content online while enhancing key performance indicators.
Reasons for Using AMP
There are many reasons for using AMP for your website. Using AMP makes your site to be displayed differently on Google. You can notice the AMP level in your Google search results easily by looking at the carousel. The benefits of using AMP include;
AMP enabled pages load faster as compared to normal pages. This factor reduces the bounce rates when people try to access your website. A page that loads faster is most likely to increase conversions.
Improved S.E Ranking:
Google has developed a mobile-friendly ranking boost. Despite the fact that AMP works independently, the pages that load fast and are user-friendly thus very good for SEO, UX and as well as an opportunity to increase their ranking.
Increases Click through Rate:
The Content displayed in the AMP enabled pages has higher visibility as compared to that of normal pages. This factor encourages visitors to clock on your website thereby increasing the click-through rate.
Supports on-site Ads:
Pages that are AMP enabled support many types of ads including info-links, Ad-Sense, Media-Net and much more. This feature provides a sure way of monetizing your pages.
Many big companies such as LinkedIn, Pinterest, Chartbeat, WordPress among others use AMP. Major media companies including Times Inc, CNN, The Washington, ABC and Fox news use AMP. This factor is a clear assurance of AMP’s role and value.
It is worth-noting that the entry of AMP into the market defines the order of things with Search engines. It promotes faster web experience thereby promoting online business. Most companies and individuals are yet to understand the role of AMPs. However, the few who have adopted them are smiling all the way. AMP is one of Google’s latest open-source developments that has revolutionized life on the net and Internet marketing.