What is the future of artificial intelligence and content
Automation is a big draw in the market today, as the world of business is always looking for a way to cut costs and increase profit. The use of Artificial Intelligence, or AI, instead of live people to complete content and handle marketing for the business, can mean an appealing cut in costs for the company and less personnel to worry about managing. However, SEO companies will have difficulties automating their SEO services because of the complexity in Google’s algorithms.
However, is it really going to be a beneficial idea? Is it possible? Below, we look at the aspects of marketing affected and the potential for the use of AI in these areas.
Automated marketing is a sort of precursor to actual AI use in marketing. Live people still have to create the content, but the repetitive tasks associated with marketing, like sending emails, posting blogs or social media posts or other actions related to releasing content to the target audience, are handled by a specific software. This frees up time for people who were previously swamped with repetitive tasks to focus more on new strategies and creating new content.
Automated Marketing Related to AI
There are two sides to marketing: the science of how to reach people effectively and the art of creating copy that resonates with them and increases their interest and likelihood of investing in the product or service in question. With the way that technology continues to improve and increase its impact on the world, it only makes sense that these two aspects of marketing are headed toward a central point.
Some companies have already created software that can generate content comparable to that written by a human. They then use that material to draw traffic to their platform. Other companies have increased the use of AI in their marketing by streamlining the approach to organizing and evaluating the data they use on a regular basis. Still, others use data they have gathered and AI platforms to create narratives to further their marketing strategies.
Will AI Take Over Content Marketing?
Consider the fact that organizations like The Associated Press are already counting on algorithms to generate 3,000 articles a year and suddenly the reality of robots creating content isn’t as futuristic as it seems.
The approach to using AI to create content brings a lot of benefits to the table. This includes more personalized content for each reader, spinning the article to relate to the direct effects of elections, natural disasters or even war on your home and family.
It is entirely possible that; content marketing and all of its related tasks will be handled by AI in the foreseeable future. What does that mean for the humans in the field? Well, there will be a considerable cut in the number of jobs available. However, those who do enter the workforce will be focused on other content strategies and approaches that can not be handled by algorithms effectively.
Early Adoption vs Late Adoption of AI Marketing
Adopting the techniques that involve AI Marketing early, which means in the next couple years, will mean resorting to a lot of articles that are more click bait than valuable content. This can result in a decrease in traffic to your site, as people are well aware of click bait now and tend to avoid it when possible.
However, it can get you in on the ground floor of the algorithm use and give you an idea of how this process will work when the content produced is more refined. In a few years, around five or so, the content may be the quality of an entry level human writer, and you will be in a good place to benefit from these upgrades.
Meanwhile, for businesses that wait until later to adopt AI Marketing, their website will continue to draw in traffic now that appreciates the quality articles compared to click bait. Also, this dependability will mean a less significant drop in readers later when the business does switch to AI content and it is of lesser quality. Since it will seem written by humans, that may not affect readership in a way that is notable.
Future Challenges for AI
Using AI to create content is going to increase the quality standards set by search engines. As we have seen as the Internet has evolved, the more push to automate processes and scam the system, the more refined the algorithms are made to find content that can truly benefit the reader. While AI may be generating content using data now, it will need significant improvements in the coming years to even come close to comparing with the quality pieces that are crafted by the human mind.
The use of AI to create content will become a popular and sought-after process when the software is more readily available. After the initial demand, however, the challenge will become finding ways to keep the interest of the businesses that want something more personalized. In order to stand out from the crowd, the AI will need to be more complex and customizable. That can increase cost and time spent on improvements. In turn, the software may become more costly and customers will lose interest, as they can find cheaper alternatives for the same results.
Therefore, the likelihood of AI taking over content marketing completely is currently low – at least within the next decade or so. It will continue to increase in value as the efforts are made to refine algorithms. However, the element of human thought and talent still win out over the use of AI to come in at the top of your field. For now, anyway, that remains true.
Keep in mind, also, that the AI software used to create content will become more available, and that level of content quality will be common and easy to find. Then, it will be more important than ever to maintain better quality content and utilize that to get to the top of the food chain and stay there. Content marketing may be handled by AI in two decades, but for the foreseeable future, humans will stay key to business success.