What is content curation
Good content curation methods are usually not easy to come by. Content curation refers to the gathering of information related to a particular area or topic of interest. People who gather this information are called content Curators. Most businesses and individuals benefit from content curation methods as it groups enough information in a single place. Unlike the museum curators, content curators compile original information in the form of commentaries. Individual companies can also curate original content basing on their information. Here is a good content curation guide for you. Content marketing works hand-in-hand with SEO services and it is one of the best methods when creating viral content used by SEO companies and consultants.
You can carry out content curation either automatically, manually or through a combination of both manual and automatic methods. Manual curation is made by specialized curators while automatic curation follows three methods. These include;
- Social rating,
- Collaborative filtering, and
- Semantic analysis
Content Curation Methods
With this approach, the curators adopt recommendations and user ratings of content. The system identifies people whose interests are similar to the end user and make recommendations basing on the activities of the selected people. Most social sites such as Flipboard and Facebook use social rating by providing information basing on user’s likes, favorite pages, and recommendations.
The social ranking method considers the parameters such as page likes and shares. This reason explains why when you like a particular page on Facebook, you get other suggestions of groups dealing with the same topic. Other sites like Pinterest allow users to share and discuss the curated content
This method works on the belief that the selections a user makes now, predicts his future selections. It’s a process where the system forecasts the user’s behavior basing on past choices or selection. In most cases, collaborative filtering depends on the views of a particular social group or their votes on a certain topic. Most modern trends use the collaborative filtering method of content curation.
Businesswise, this curation method helps entrepreneurs to predict the overall target consumer pattern. They also determine the kind of content to suggest for these target groups basing on previous selections. This method explains how sites such as YouTube, Reddit, Amazon, and Digg operate.
Semantic curation works on the policy of factor analysis whereby relationships between various content is studied. The method examines how different elements relate to the source of information found in a given document. In this case, the system picks up and analyses all the topics and terms in a given source of information.
Sites such as StumbleUpon use this method of breaking down the content as per the topic, subtopic, and particular category. You can get all information you want by following the prompts on this site. Other sites combine semantic analysis, the AI technology, and user feedback to make refined content selections.
Content Curation Ideas
It’s imperative to apply various curation techniques to realise maximum results from content curation. Here are the top suggestions for maximising on curated content.
Social Media Sharing
Share a link to your favourite social media sites such as Facebook and Twitter. You need to provide a link that best explains what your content is all about. This form of curation attracts many users to your website through the link provided on the social site.
Creating Original Content
It’s possible to create fresh content by commenting on third-party content. A good example of this form of curated content is commenting on a major favorite site and linking the comment to your site. This approach performs better especially when you use a compelling title that attracts many readers. Once you grab the attention of many people, you are sure of increasing traffic on your site via the link provided in the commentary.
You can request experts’ opinion or answer a specific question. The experts will provide answers in the form of original content. Most curators use this method because of the originality of the content. The experts provide informative answers which make your site authoritative and dependable.
Using Aggregate Created Lists
This type of curation is essential for attracting social media shares. However, you must write the files in an informative and entertaining pattern. The curator must get the information from various authentic sources before coming up with a comprehensive list. He can also add more useful information and categorise it accordingly. Writing an easy-to-read and comprehend content attracts many shares, thereby increasing traffic and even converting clicks into sales.
Collaborating to Create Social Content
In this method, the curator is in charge of the content and its presentation to the readers. This type of content is generated by users and is more informative to the end-user. The curator retains the right of making the content better to meet the requirements of the users. You can request your audience to provide original material to your content. Yours is to add a commentary and an appropriate title to the content. This method allows you to collaborate with customers, prospects, social media followers and other relevant influencers to create a quality original content.
Create the Top Lists
Many people like reading information ranking various things or categories. Lists help consumers to compare the available options before making a final decision.
You can create the lists ranking the best people or companies and share them through your social media handles. The people on the top lists will spread the word about your work. Additionally, your site will receive many visitors looking for the best services. This method is golden because many people love to be ranked among the best.
It’s advisable to publish various forms of curated content to enhance the participation of the audience. A good curator makes original content that is relevant and helpful to the public. Mixing different forms of curated content helps provide relevant content to your audience.
How important are accelerated mobile pages “AMP” for SEO and UX
Accelerated Mobile Pages (AMP) refer to an initiative by Google, created to compete with Facebook’s instant Articles. Its main role is to design fast mobile pages. This online publishing format is optimized to for use on the mobile web. This project aims at enhancing the performance of the internet. It eases the creation of ads and websites that perform well across all distribution platforms at high speeds.
Technically, AMP refers to an HTML page designed to be light and load at fast speeds. It is a form of HTML that is stripped down to enhance super fast loading of pages on different platforms. HTML of this kind comes with some restrictions to enhance reliability. Google launched AMP-HTML officially in February 2016.
In most cases, the HTML pages are customized to make common patterns that ease their performance. There are three options of AMPS for you to choose. These include non-AMP version, a simple AMP version of an AMP version of your page.
Components of the Accelerated Mobile Pages
AMP has several elements that enable the system to perform better. The AMP JS (Java Script) library speeds up the rendering of MP HTML pages. It actualizes all of AMP’s excellent performance, manages the loading of resources and provides custom tags to enhance quick rendering of the client’s page. It asynchronies everything coming from external sources thereby ensuring smooth page rendering. This feature blocks all barriers that limit effective page rendering. It also sandboxes all iframes and pre-calculates the layout of all page elements before loading the resources. This technique also disables the slow CSS selectors that might hinder the overall page performance.
AMP cache made by Google is used to serve the cached HTML pages. The Google AMP cache refers to a network that uses a proxy to deliver all valid AMP documents. It selects AMP pages, stores them and enhances their performance automatically. With Google AMP cache, all JS files, the document and the images load from one origin that uses HTTP 2.0 for enhanced efficiency. The cache has a validation system that confirms that validity of the page. The validation system proves that the page is made to work without depending on external resources. This system confirms this by running several assertions that confirm the page’s markup qualifies as per the AMP HTML specifications.
There is also another type of validation that comes with every AMP page. This validation system logs errors directly to the console of the browser during the rendering of the page. This feature allows you to understand the effect of complex code changes to the page performance and experience of the user.
What AMP Provides
Accelerated Mobile Pages make the loading speeds faster because they only include CSS and basic HTML. They, therefore, promote the higher performance of search pages and engagement. All web pages published in the AMP format load very fast thus affording the users an engaging and smooth online experience both on the desktop and mobile. It also provides advertisers and publishers with a choice of presenting their content online while enhancing key performance indicators.
Reasons for Using AMP
There are many reasons for using AMP for your website. Using AMP makes your site to be displayed differently on Google. You can notice the AMP level in your Google search results easily by looking at the carousel. The benefits of using AMP include;
AMP enabled pages load faster as compared to normal pages. This factor reduces the bounce rates when people try to access your website. A page that loads faster is most likely to increase conversions.
Improved S.E Ranking:
Google has developed a mobile-friendly ranking boost. Despite the fact that AMP works independently, the pages that load fast and are user-friendly thus very good for SEO, UX and as well as an opportunity to increase their ranking.
Increases Click through Rate:
The Content displayed in the AMP enabled pages has higher visibility as compared to that of normal pages. This factor encourages visitors to clock on your website thereby increasing the click-through rate.
Supports on-site Ads:
Pages that are AMP enabled support many types of ads including info-links, Ad-Sense, Media-Net and much more. This feature provides a sure way of monetizing your pages.
Many big companies such as LinkedIn, Pinterest, Chartbeat, WordPress among others use AMP. Major media companies including Times Inc, CNN, The Washington, ABC and Fox news use AMP. This factor is a clear assurance of AMP’s role and value.
It is worth-noting that the entry of AMP into the market defines the order of things with Search engines. It promotes faster web experience thereby promoting online business. Most companies and individuals are yet to understand the role of AMPs. However, the few who have adopted them are smiling all the way. AMP is one of Google’s latest open-source developments that has revolutionized life on the net and Internet marketing.
How To Identify Google Penalty And Find Solutions
Website owners dread Google penalties since this is the worst thing that can ever happen to their operations. However, there are ways you can identify this problem and also rectify it to put your website back on track and improve rankings. Here is how to know if your website was penalized.
Google Webmaster Tools (GWT)
You can easily tell if your site has been penalized with GWT. This will help you know whether you have a manual Google penalty. You only need to login to your GWT account then click “Search Traffic”. Click on the “Manual Actions” option. A window will then display that will state if you have any Google penalty or not. In most cases, websites will be penalized because their backlink’s profile doesn’t look natural.
After you have reviewed your site’s organic traffic chart, it should be easy to detect a change in your website’s ranking. So you should proceed to identify the date on which the change took place. Try and look on industry leading, SEO websites to confirm if there is anything that was rolled out on the day the changes occurred.
Moz Algorithm Update
Normally, Moz automatically provides an updated list of official and unofficial updates to Google’s algorithm. If you don’t have Google Analytics or GWT implemented with your website, then this could be a resourceful tool to use. Since this list dates all the way back to 2000, it is efficient to provide you with a starting point and give you an insight of what happened during the time of your impact.
There are two major updates Google has recently done. They include:
- Panda— This targets sites that have duplicate content and are of low quality.
- Penguin—This targets websites that have over optimized anchor texts.
How To Recover From Panda
Panda is a site-wide quality algorithm that will detect low-quality content. But over the years, it has graduated from just looking for low-quality content to also ranking high-quality content. It is thus important to have high-quality content.
To recover from this, you should first identify the most common quality issues page by page. Evaluate if that page is the best on the internet for the topic. After you have identified the quality issues, correct them. Make sure you correct the content length, copied content and missing critical site-wide information. It is important to understand that although a single element can trigger Panda penalty, a combination of all elements can also determine your quality score and influence the penalty.
Panda will in most cases require drastic changes to the header, footer, navigation and content of the website. In some instances, webmasters will be required to update hundreds of pages while others will do so to a few. So to speed up your recovery, know exactly what to update.
After you have fixed your site, give Googlebot enough time to recrawl your site and redo a quality check. So if you have successfully removed the Panda penalty, you will see traffic increase within 48 hours after you have received a new score.
How To Recover From Penguin
Penguin looks at attempts to manipulate search engine rankings. It will thus detect unnatural links that point to your website. So to recover from this, you will need to remove the links that harm your page. First, you have to locate the page and keyword being penalized. However, a good SEO company should be able to help if you subscribe to a monthly SEO package or payment plan.
You should then download your entire link and identify which link Google considers bad for the website. You should then get rid of the link then wait for Googlebot to re-crawl the changes. This process will take from 3 hours to 3 months. The speed depends on the crawl frequency and the number of links you had to remove. If you also have a manual action attached to your website, you will require a reconsideration request.
With that in mind, you should always check your Google Webmaster tools for warnings when you notice fallen rankings and traffic. If there is no message, then the loss of traffic is due to algorithm update from Google. Check for updates and if the penalization is as a result of previous updates. To be on the safe side, always write content that’s long and useful, mix your anchor tests, avoid building too many links and make sure you verify for duplicate content.
How to carry out social media competitor analysis for your business
Social media competitor analysis is a task all online businesses should consider. Social media has fast taken over, and it’s difficult to get an edge over your competitors especially if you’re just starting out. As a newbie, you have to struggle to get followers, create content and establish a connection with your audience.
However, the good news is that you can still get ahead of your business rivals thanks to competitor analysis.
What is Competitor Analysis?
Competitor analysis refers to the process of identifying your competitors and evaluating their strategies to determine their strong and weak points as compared to your own product or service. When carrying out competitor analysis for social media, you’re looking at your competitor’s social activity and accounts.
How Do You Perform a Social Media Competitive Analysis?
Here are a few steps on how to conduct a social media competitive analysis.
Know Who Your Competitors are. Here, we are talking about demographics and mapping out the real target audiences.
While some companies have no problem identifying who their competition is, some do require work , specially for international businesses. You can identify who your competitors are by using the Google search.
Know Their Brand Voice
Do your competitors post as a person within the brand or as the voice of the brand? Although most big brands post as the brand, posting as a person within the brand can add a personal approach.
Identify What Their Fan to Follower Ratio is
Once you’ve known who your competitors are, it’s time to take note of their fan to follower ratio. You’ll notice that some brands only follow a handful of people while others follow everyone that follows them, especially on Twitter.
Establish How Active they are on Social Media
This will require some manual work. Take note of how many times they’ve posted unique content and the duration.
Measure Their Engagement Rate with Fans
When analyzing their engagement data, take a couple of posts and note how many comments they get, retweets, likes, or repins. You need to take the average engagement per post and decide this by the number of fans they have.
Determine The Type of Content Being posted
Are they posting polls, videos, photos, trivia or contests as part of their content? Having this information will help you in regards to engagement and fan involvements. Check to see if they use hashtags frequently, if they repost content from other brands, or if they are using a link shortener service.
Are They Using Paid Media?
While it’s hard to know the exact amount of money your competitors are spending on social media, you can find out if they do spend money by looking for sponsored ads on both Facebook and Twitter. Hosting a lot of giveaways could also be an indication that they are spending a huge amount of money to increase their following.
Tools You Can Use For Competitor Analysis
You can now find a variety of tools that can offer insights over a range of areas.
Here are some tools you need to consider.
With tools from SEMrush, you can view your competitor’s keywords, rankings, and even paid search. You can opt for the free version that gives you limited results of up to 10 URLs. Alternatively, you can go for the premium version to see all the data at only $70 a month.
This tool shows you when the competition is carrying out A/B tests, taking screenshots that are displayed in a dashboard, or visiting pages from different IP addresses. You can use the free version or upgrade to view different watch lists.
Being one of the most popular tools, Alexa mainly ranks websites based on their traffic volume. With Alexa, you can know the time spent on the site, demographics, bounce rate, and daily page views per visitor.
Buzzsumo allows you to search for content by entering your competitor’s URL or by typing in a keyword. You can then narrow down the results by shares across social sites, content type, and publish date. With the paid account, you have access to more tools and data.
Competitor analysis for social media allows you to look at how your target audience engages with your competitors. This gives you an insight on how to interact and engage with them on social media. Moreover, you can identify their weaknesses and use this as an opportunity to increase your brand’s exposure.